Southeast Green - Business depends on the environment and the environment depends on business

Zero Waste in ACTION

an Elemental Impact on-line magazine
  1. Remember: If it was easy, it would already be done!
    single-stream recycling delivered
    to a MRF for separation
    Within Elemental Impact's (Ei) Recycling Refinement platform a Total Materials Management Approach (TMMA) - evaluating the entire waste | recycling stream as one revenue / cost center - is used. The stated objective is true zero waste with a strong focus on ultimate material destination and the remaining "trash" within the stream. Materials with solid end markets (e.g. aluminum, mixed paper, certain plastics) subsidize more challenging streams generated in operations.
     
    Until recently zero waste measurement was quantified as diversion rates from the landfill without final destination consideration. Known for high levels of contamination, single-stream recycling - often the only recycling option available for the corporate community - results in a high percentage of recyclable items landfill destined. Thus, “true recycling rates” are frequently inflated with single-stream recycling programs.
     
    Note effective single-stream MRF – material recovery facilities – separation is limited by the contamination in the delivered material. Published reports substantiate curbside single-recycling programs often contain significant contaminates, which may then pollute the corporate recycling delivered to the MRF.


    First source-separated aluminum
    bale at Georgia Dome
    In September 2013, the ZWA Blog article, If it was easy, it would already be done, announced the  plastic film recycling template that segued into the Source-Separated Materials Recycling Template (S-SMRT). With the Georgia Dome | Georgia World Congress Center (GWCC), the Sustainable Food Court Initiative - Event Pilot, stepping forward as the template Lead Pioneer, Atlanta was designated for the city-wide S-SMRT pilot. 

    S-SMRT targets moderate material generators whose current recycling option is single-stream recycling. 

    In simplistic terms, S-SMRT encompasses the TTMA with the following steps:
    • Generators source-separate material on-site and compact into mini bales.
    • Hauler collects bales for transport to the recycling center.
    • Recycling center associates track material received by type | generator, re-bale into standard sized bales, and store in a tractor trailer by material type until full.
    • Hauler sells material directly to a manufacturing | recycling end destination and pays rebates to generators based on their respective percentage of the load sold.
    • Ei oversees the system to ensure the entire value chain makes a reasonable profit.
    Financial template success is grounded in two factors: CLEAN MATERIAL & VOLUME. The template tagline is:

    Contamination is a Mistake!

    Andrew Lantz loading
    bales onto box truck
    The ZWA Blog article, Total Materials Management Approach, gives an in-depth overview of the approach along with a S-SMRT update as of the early December publication. 

    On December 17 the S-SMRT team arrived at the Ga Dome loading dock with an empty box truck to collect the baled aluminum and plastic PET bottles generated during the 2014 Falcons Season. Destination: the Atlanta Penitentiary, the S-SMRT recycling center, to re-bale the material into standard-sized bales.

    The trial run was seamless as the UNICOR - federal prison system employment arm - managers along with inmates greeted the team with enthusiasm. Pallets were weighed empty and then weighed again loaded with material bales; several individual mini-bales were weighed to estimate an average. Next the material was transported for compaction into standard-sized bales.

    loosely compacted first standard
    sized bale 
    At the trial, the only significant challenge was the Penitentiary baler produced a loosely compacted aluminum bale that lost bottles as moved and was approximately 50 pounds underweight. Compaction issues are easily remedied via: 1> adjusting the machine compaction setting, 2> repairing the machine or final remedy 3> purchasing a new machine. It was rewarding to know the main challenge was one with an easy solution.

    Other template challenges include shifts in Ei Partner staff and | or business model. Beyond Ei Partner associates flowing with empowering career choices, the designated hauler shifted their business model and will no longer serve at the template's core. Though a shock, the simplistic genius of S-SMRT is the hauler role merely requires a box truck, qualified drivers and a relationship grounded in trust with hauler management.

    At the Georgia Dome, labor sources and division of time to source-separate material proved a challenge during the first pilot year. Though frustrating, the entire S-SMRT Team is committed to long-term success. Pioneers know immediate disappointments are necessary to create a flexible foundation built to endure many renditions while evolving into a proven format.

    Tim shows the tremendous mixed
    paper volume potential 
    In the first year, source-separation was limited to aluminum and PET plastic bottles. Next year the intent is to add the significant amount of mixed paper from event programs, marketing material and other sources. In addition, GWCC director of sustainability Tim Trefzer intends to explore including GWCC convention and event material in the source-separation process. As the nation's fourth largest convention center, evolving material management practices is a monumental task, one with significant impact.

    By the Atlanta Falcons 2015 Season at the Georgia Dome the goal is to recruit additional Lead Pioneers within the downtown convention district. Route density is key for the hauler's financial success. 

    The Ei FB album, Source-Separated Materials Recycling Template, building a city-wide network, is a pictorial recap of the template from its plastic film recycling inception to current work-in-progress.

    Simplicity is the common thread throughout the S-SMRT. New operating practices are low tech in nature with a mini-baler in general the only necessary purchase. Additional labor is required to source-separate and bale material on-site; thus, "green jobs" are created with the overall bottom line improved - a multiple win!

    Though simple, the S-SMRT is NOT easy. Yet Remember: If it was easy, it would already be done!
  2. Charlotte: A Land of Opportunties
    A proactive city, Charlotte stands strong as a sustainability leader, especially in waste reduction. As Mecklenburg County Government (MCG) environmental manager, waste reduction, Laurette Hall is at the helm of Charlotte recycling successes; Laurette is a visionary who quietly, effectively implements her recycling plan for the county while forging lasting relationships.

    CMS food waste collection for
    compost effective system
    The City of Charlotte is within Mecklenburg County; the city and county work closely together on community services, including materials management. Charlotte-Mecklenburg Schools (CMS) - 164 schools and 145,000 enrolled students - is a prime example of the city and county working in unison for citizen benefit.

    Dating back to 2011, Elemental Impact developed strong Charlotte relationships. Jake Wilson, MCG senior environmental manager, was named the February 2011 IMPACTOR of the month and honored in The IMPACT Blog article, A Man of Controversy, A Man of Action.

    Concord Mills, a Simon mall in metro Charlotte, serves as the Sustainable Food Court Initiative (SFCI) Shopping Mall Pilot and was the catalyst for Elemental Impact's work in the Charlotte area. Ei Partner HMSHost, Concord Mills food court concessionaire and the Charlotte Douglas International Airport foodservice operator, was integral to Ei's solid sustainability foundation in Charlotte.

    one of the first CM donation collections
    photo courtesy of HMSHost
    Beginning in 2011, the SFCI Team worked closely with HMSHost and Simon on creating back-of-the-house (BOH) food waste collection for compost, food donation and plastic film recycling programs at Concord Mills. The ZWA Blog article, ACTION: Theme for the SFCI Shopping Mall Pilot, is an overview of the programs.

    When Charlotte hosted the 2012 Democratic National Convention, the city | county used the convention as an opportunity to expand existing recycling practices for the metro area. Facilities such as the Charlotte Convention Center (CCC) and the Carolina Panthers Stadium implemented food waste collection for compost as the city prepared for the convention. BOH food waste collection is now standard operating practice at the facilities.

    In partnership with Charlotte-based ReCommunity Recycling, festive, well-designed recycling containers were strategically placed throughout the downtown corridor. Keeping with recycling best practices, each bin is paired with a trash container. ReCommunity operates the county-owned MRF - materials recovery facility for single-stream recycling.

    Charlotte successes were highlighted at the 2012 Charlotte Ei Partner Tours hosted by Simon | HMSHost. Laurette and Jake attended the first day of presentations and tours of Concord Mills' impressive recycling programs. The IMPACT Blog article, Charlotte Ei Partner Tours, is a tours overview.

    downtown recycling bin
    In fall 2013 the U.S. Environmental Protection Agency Region 4 funded a Scaling Up Composting in Charlotte, NC Grant to GreenBlue's Sustainable Packaging Coalition (SPC). To maximize its impact, the grant was extended for an additional year along with funding. Ei is a grant sub-grantee. The ZWA Blog article, Scaling up Composting in Charlotte, NC, details the grant goal, objectives and tasks along with listing partners | sub-grantees.

    "Scaling Up" was used in the grant name as Charlotte has a solid food waste composting program compliments of Earth Farms, a state-permitted facility. The grant intends to serve as a catalyst to increase food waste collection for compost throughout the metro Charlotte area. The Ei FB album, Ei Partner Tours - Day 2, recounts an Earth Farms tour.

    Earth Week 2014 marked the first official EPA Grant Team visit to the Queen City for three action-packed days. With a plethora of back-to-back meetings and tours scheduled, the team recruited participants for the EPA Grant program. The ZWA Blog article, Charlotte Focuses on Food Waste with EPA Support, is an overview of the monumental visit.

    Knights Stadium
    The Ei Team returned to Charlotte in July and overlapped the grant with Ei initiatives. From Ei's perspective, the trip was exploratory in nature to determine if the tremendous Ei | Charlotte | MCG synergies warranted investment in formal programs, partnerships and | or other initiatives. The Charlotte Knights hosted a meeting at their stadium to introduce Ei initiatives and the EPA Grant.

    During the visit, SMAT - Sustainable Materials ACTION Team - was formed to support the Grant and other Ei work. The ZWA Blog article, Ei Charlotte Visit: Busy, Productive & Fun!, is a recap of the powerful visit.

    Validating the strong Ei | MCG relationship, Laurette attended the November 2014 Annual Ei Partner Meeting in Atlanta. Laurette presented on the extensive synergies & potentials and learned about Ei initiatives beyond Charlotte and materials management. The IMPACT Blog article, Ei 2014: A Year of Evolution, gives an overview of the meeting along with the history of events that built the substantial foundation in-place.

    The Grant | Ei Team converged on Charlotte the week of February 2 for a series of meetings and tours at the major sports facilities, the convention center and local schools. SPC senior manager Anne Bedarf was supported in meetings with SMAT members: Sarah Martell of Innovia Films, Rick Lombardo of NaturBag, Tim Goodman of NatureWorks, and Sarah Martinez of Eco-Products.

    Laurette, Eric & Kim after the
    City of Charlotte meeting
    For the February 2015 Charlotte visit, Ei founder Holly Elmore and Kim Charick of the EPA arrived a day early for Water Use | Toxicity and other Ei-specific meetings. Rob Phocas, City of Charlotte energy & sustainability manager, was first on the meeting itinerary. Though focused on Airborne Kitchen Grease, a proactive approach to a costly cooking by-product, the meeting was a perfect opportunity to update Rob on the EPA Grant status.

    JR Stewart of Filtrexx treated Ei to a lovely lunch at McCormick & Schmick's downtown location to educate on the Garden Soxx, perfect for community & school gardens. With the strong food waste collection for composting at CMS, the Garden Soxx may prove useful as an educational tool to directly connect food waste to compost to garden produce.

    A lovely dinner at Rooster's downtown location hosted by Eric & Betsy Dyer, local Grease Lock Filter distributors, was a perfect segue into the EPA Grant meetings the following morning.

    The Knights were first on the meeting itinerary as a follow-up to the July meeting and subsequent conference calls. After an overview session including General Manager Erik Hassy and Executive Chef Joseph Marx of Ovations, the stadiums foodservice operator, Stadium Director of Operations Mark McKinnon led the group on a BOH tour to better understand the physical parameters for recycling logistics. Grant partners Sandra Clinton of UNC Charlotte and Jim Lanier with Earth Farms joined the Knights meeting. As the food waste hauler | destination, Jim attended most of the meetings.

    Knights meeting group photo
    The loading dock included ample space for food waste collection and source-separation of high value recyclable material. It was an inspiring visit and rewarding to witness the zero waste "team spirit" evident between stadium facilities and foodservice operations. With plenty of action points documented, the group said farewell to new friends.

    Next on the day's itinerary was an introductory meeting with the CCC. As mentioned above, the CCC is a veteran to BOH food waste collection for composting and eager to take their program to next dimensions. CCC Food Services Operations Manager Steve Gorham hosted the meeting with CCC Assistant Director of Facility Services Roger Rochelle and Charlotte Regional Visitors Authority (CRVA) Procurement Manager Jeff Doerr attending.


    CCC meeting
    A primary discussion point was the role legal provisions play in zero waste success, whether with foodservice subcontractors or waste | recycling haulers. The ZWA Blog article, Contract provisions require team work necessary for zero waste success, documents the important role contract provisions play in creating an effective stage for food waste collection and source-separated material recycling.

    Continuing with the common theme of saying farewell to new friends, the group collected business cards with promises of follow-up within an array of action points and information requested.

    The final meeting of the day was at the Metrolina Regional Scholars Academy, a NC charter school for the highly gifted scholar. Without a formal lunch program, the academy has unique challenges | opportunities not experienced by CMS-operated schools. With strong parental involvement, the school may excel in amazing recycling efforts with parent | student consciousness shifts.

    Common within Ei travels, dinners serve as a relaxed venue to recap the powerful activities along with strategies on how to maximize potentials. The King's Kitchen was the perfect venue for dinner: 100% of proceeds are donated to the homeless and competent staff are those often considered "unemployable."

    The final day began with a productive meeting and tour of the Charlotte Hornets Arena hosted by Andrew Chisholm, manager of arena & event services. With Mike Wann, Levy Restaurants (Levy) assistant director of operations,and Bill Becker, CRVA arena director of support services, in attendance, the necessary trilogy - stadium management, facilities management and foodservice operations - were present at the meeting.

    After introductions and grant overview, the group toured the stadium front and BOH operations. It was exciting to witness the potential for refining the arena's current recycling practices, especially food waste collection for compost. Levy is the foodservice operator for Ei Supporter Georgia World Congress Center Authority, a founding Zero Waste Zones participant. A Levy manager recently transferred from the Georgia Dome to the arena; the Dome is the SFCI Event Venue Pilot with solid food waste donation and collection for compost practices.

    Added bonus: a standard size baler is located near the waste | recycling loading dock area. It is nice to know equipment is in-place to source-separate cardboard, aluminum and other valuable material.

    Kim w/ compost garden sign
    During lunch, the team visited the Chantilly Montessori School as an example of the CMS impressive food waste collection for compost program. It was rewarding to witness the four and five year old children learn to sort their food and pour liquid from the beverage carton prior to recycling.The committed staff is integral to the school's success.

    In addition, the school has a compost area complete with a tumbler, rain barrel collection, and raised bed gardens. Per the wooden sign, the NO to grass & weeds shows the school is careful to prevent weed seeds & pesticides | herbicides from contaminating the compost. The YES includes leaves, fruits & vegetables. 

    The final EPA Grant Team meeting was with the Carolina Panthers hosted by Scott Paul, director of stadium operations, and attended by Delaware North Executive Chef John Morey and Operations Manager Jeff Kelly. In addition to an established BOH food waste collection program, the Panthers have solid recycling practices where cardboard is baled on-site. Over the past season, the Panthers recycled a total of 76.63 tons of materials, including 25.56 tons of source-separated aluminum. The food waste program diverted an additional 6.65 tons of material from the landfill. IMPRESSIVE!

    Panther game-day tailgate recycling
    photo courtesy of Jake
    Jake oversees the Panther tailgate recycling program, a collaboration of many organizations | individuals: volunteers, City of Charlotte Solid Waste for game day collection, the Parking Lot Consortium for engaging the lot attendants, City Center Partners for their stewardship and media outreach, Bojangles sponsorship of bags & award gift cards, and ESPN 730 for sponsorship and support. The 2012 ZWA Blog article, Winning Panthers Recycling Season, recaps the collaboration necessary for a successful tailgate recycling program.

    The 2014 | 2015 season broke records with 45.35 tons recycled at the home games, a 23% increase over last season's 36.76 tons recycled. Ditto on IMPRESSIVE!

    At the Panthers' meeting, the focus was on Recycling Refinement, moving beyond landfill diversion, and how the Grant Team and SMAT may assist the stadium edge closer to zero waste. Front-of-the-house food waste collection, with first steps in the suites, was the meeting focal point. An action item is scheduling a call with industry leaders experienced in bringing a stadium to zero waste.

    SUCCESS: the Knights, Hornets, Panthers and the CCC gave a thumbs up on joining the grant program.  Anne will follow-up over the next weeks to complete the paperwork and discuss next steps. For a list of current Grant participants and to join the program, visit the SPC Scaling Up Composting in Charlotte website page.

    downtown Charlotte
    statue
    The Ei Team intends to return to Charlotte midsummer for follow-up meetings on the city-wide Source-Separated Materials Recycling Template (S-SMRT). Atlanta serves as the pilot city and Charlotte is a potential template replication pilot city. The ZWA Blog article, Total Materials Management Approach, gives an update on the pilot and explains the approach.

    As the S-SRMT took a side seat in the February meetings, the Grant will take the side seat in the summer meetings. The S-SRMT is an avenue for Ei to continue support to Grant participants beyond its expiration date.

    The Ei FB album, Charlotte Visit: EPA Grant & Beyond, is a pictorial recap of the excellent visit.

    After a team wrap-up, the group dispersed excited to segue the powerful discussions into action. Laurette summarized the scenario with perfection: Charlotte is a Land of Opportunities!
  3. Food Waste Recovery: build it and they will come?? ...

    In August 2012, the National Resources Defense Council released an Issue Paper, Wasted: How America is Losing Up to 40% of Its Food from Farm to Fork to Landfill, researched and written by Dana Gunders. The paper served as a wake-up call to reassess the nation's food waste practices from the following standpoints: redirection of edible food to a hungry population, purchasing practices causing waste and food waste destinations.

    According to the EPA Reducing Wasted Food Basics page:
    More than 96 percent of the food we throw away ends up in landfills. In 2011, we landfilled more than 36 million tons of food waste. 
    Beyond the methane gas produced by food in landfills (20%+ more potent than carbon generated from car emissions and other sources), a high percentage of the 36 million tons of food waste is nutritious, edible food. Note the 36 million tons is food waste generated in commercial operations (food production, grocery stores, healthcare and the hospitality | entertainment industry including dining establishments) and personal consumer | residential food purchases.

    Until recently the U.S. Environmental Protection Agency (EPA) Food Recovery Hierarchy was the standard for preferred food waste destination options.

    As organizations like the Institute for Local Self-Reliance (ILSR) address how to redirect food waste from landfills to productive uses, the EPA Food Recovery Hierarchy is reviewed for local application. In 2014, the ILSR published an updated Hierarchy for Reducing & Recycling Food Scraps and Other Organic Discards:

    The ILSR hierarchy includes the following updates to the EPA version:
    1. Title is expanded as follows: reducing replaces recovery and recycling & scraps are added along with other organic discards.
    2. EPA second tier Feed Hungry People renamed Edible Food Rescue.
    3. EPA third tier Feed Animals is eliminated.
    4. ILSR third tier is Residential Backyard Composting.
    5. EPA fourth tier Industrial Uses is moved to one level above bottom tier Landfill & Incineration and renamed Mechanical Biological Mixed Waste Treatment; anaerobic digestion is included in ILSR fifth tier. 
    6. ILSR expanded Composting to a higher level into two categories: Small-scale Decentralized Composting and Centralized Composting or Anaerobic Digestion.
    7. Bottom tier Landfill & Incineration remained consistent.
    Brenda presenting at the
    F&B Pkging Mtg
    In her presentation at the Fourth Annual Food & Beverage Sustainable Packaging Meeting hosted by Elemental Impact at Global Green's Washington D.C. offices, ILSR Co-Director Brenda Platt included the updated hierarchy in her presentation. Additionally, Brenda announced the publication of two important industry resources: 
    Brenda emphasized the important role grass roots composting systems play in food waste recovery. Working with the Washington D.C. Department of Parks & Recreation, the ILSR and ECO City Farms offer the Neighborhood Soil Rebuilders training program, a community composter train-the-trainer program with a community service component. 

    Over 1,000 New York City citizens completed the Master Composting Program. According to Brendathese Master Composters serve as community activists who encourage fellow residents to embark on neighborhood composting solutions for food waste and rebuilding the soilGrass roots efforts, grounded in neighborhood activism, create the culture where public policy, supported by community leaders and private enterprise, may segue to macro solutions for food waste.

    The ZWA Blog article, Sustainable F&G Packaging: moving from an emerging to a maturing industry, is an overview of the meeting with a recap of the powerful presentations.

    Bringing the focus local is critical to food waste recovery and food security for the nation's under-served populations. With capacity challenges for commercial food waste composting destinations, community garden and other local options may fill the gap while government officials and private enterprise wrestle with regulations, permits and at-times public resistance to state-permitted regional composting or anaerobic digestion facilities.

    The ILSR updated food recovery hierarchy aligns with the necessary local participation to reduce the 40% of the food produced wasted and 96% of food waste destined for landfill.

    Is a grass roots food waste revolution underway? What is the role of social enterprise in creating viable solutions for the entire population, including those currently under-served? 

    Green Streets - a grass roots recycling social enterprise grounded in San Francisco - recently visited Atlanta for Citizen Film's Green Streets documentary screenings, community discussions and meetings. The ZWA Blog article, Green Streets, grass roots social enterprise, is a recap of the powerful Atlanta visit.

    Green Streets empowers by creating jobs, cleaning-up housing projects and bringing dignity to an imprisoned population. Can the master composter training program teamed with community garden development augment the Green Streets template?

    So many questions, so much potential, yet who is willing to step to the plate with necessary resources, community support and wisdom to guide the creation of an effective food waste recovery template? Do we have a "Field of Dreams?" the foundation is built ... build it and they will come ...
  4. Green Streets: grass roots social enterprise
    Green Streets film cover
    Green Streets - a Citizen Film documentary by Sophie Constantinou - follows 29 year old entrepreneur Tyrone Mullins and his friends as they turn trash into cash in the distressed San Francisco housing projects where they live. Through trial and error, they learn to haul 150,000 gallons of waste per month, creating desperately needed jobs, and establishing recycling where all previous efforts had failed.

    With five years of success and a solid business in-place, Green Streets serves as a catalyst for similar programs in urban landscapes. Citizen Film holds work-in-progress Green Streets screenings in the Bay Area on a near-weekly basis, at events ranging from closed-door strategy meetings to public screenings | discussions attended by hundreds.

    Green Streets employees
    sorting @ apt. complex
    The frequent screenings to influential public housing, conservation and workforce development stakeholders broadens awareness of Green Streets powerful impact within under served neighborhoods and the city as a whole. 

    Post-screening discussions often result in improved waste management operations. Green Streets is a work-in-progress where setbacks become opportunities to aspire to greater achievements.

    More than a business, more than a documentary, Green Streets is a social enterprise with a mission to provide a business service, a social service and an environmental service: a triple bottom line. Within the social service mission, Green Streets is an example of how grass roots enterprises are the catalyst for urban revitalization; under-served populations evolve into well-served, thriving communities.

    Green Streets on
    the streets
    Beyond the screening recognition, Tyrone received the following awards and recognition for Green Streets: an Ashoka Emerging Innovator Award, a fellowship from Stanford University's Project Remade, and a "Champions of Change" Award from the White House. These mainstream high honors validate Green Streets as a prominent leader and recognize the societal implications.

    What is social enterprise?  According to the Green Streets FAQ page: A social enterprise operates like a business, but manages its operations in pursuit of human and / or environmental wellbeing. Per Wikipedia
    social enterprise is an organization that applies commercial strategies to maximize improvements in human and environmental well-being, rather than maximizing profits for external shareholders.
    Green Streets presents social enterprise as the connecting path between the Vicious Cycle - Trauma, Unemployment & Waste - and the Virtuous Cycle - Ownership, Community Restoration & Recycling. The path is two-way or holographic, depending upon perspective.



    ABFF president Penny McPhee
    w/ Sophie @ screening
    Thanks to the generosity and vision of The Arthur M. Blank Family Foundation (AMBFF) Green Streets came to Atlanta for a series of screenings, organized discussions, tours and meetings. 

    The Wednesday January 14, 2015 Green Streets Atlanta screening was presented by the AMBFF Film Series and set the stage for a powerful week in Atlanta. The ZWA Blog article, Green Streets Comes to Atlanta!, announces the Atlanta screening and visit.

    According to their site, the AMBFF Film Series uses the power of documentary film to address a wide range of societal issues. The Foundation recognizes the documentary medium can concurrently spark imagination, illuminate a subject, challenge conventional thinking, entertain and engage audiences, create awareness and inspire action. 


    SUCCESS: The Wednesday Green Streets screening was a complete sell-out with standing room only for late arrivals. After introductions by John Bare, AMBFF vice-president for programs, the audience was enthralled with the 45-minute screening on Green Streets' history, creation, challenges and successes.

    Following the screening, Sophie moderated a panel of urban innovators and entrepreneurs from Green Streets and Atlanta consisting of the following individuals:
    Panel after screening
    • David Mauroff - director of social enterprise at Urban Strategies where he supports the growth and development of Green Streets. In addition, David provides public safety and resident support services assistance to the McCormack Baron portfolio (owner of housing project apartments.)
    • Rohit Malhotra - founder & executive director of the Center for Civic Innovation in Atlanta; Rohit's background includes social entrepreneurship, digital communications and community organizing.
    • Meaghan Shannon-Vlkovic - vice-president & market leader for Enterprise Community Partner's Sourtheast. Meaghan's responsibilities include strategic planning and capacity building assistance for preservation, new production and transit-oriented development opportunities to affordable housing and community development.
    • Tyrone Mullins - co-founder of Green Streets. 
    Randolph sharing his
    experiences on the panel
    Midway through the discussion, Tyrone called Randolph Lee, fellow Green Streets team member, from the audience to join the panel and provide his perspective and experience.

    Elemental Impact (Ei) was honored to co-present the Atlanta January 14 screening along with Green StreetsUrban Strategies, Citizen Film and the Fledgling Fund.

    The following day the Center for Civic Innovation hosted the Sustainable Thinking: How Green Leads to Good Jobs & Revitalized Neighborhoods roundtable discussion. Ei founder Holly Elmore was among the community leaders from the various Atlanta sectors to participate in the roundtable. Participants represented global corporations, local | national non-profits, local government, private enterprise, schools and clergy.  


    After an eight-minute Green Streets film and participant introductions, David moderated and Sophie filmed the vibrant discussions.


    Tyrone on-screen, Sophie
    standing in reverence 
    The conversation centered on unique challenges facing urban entrepreneurs; innovative partnerships and business practices are key to creating healthy, prosperous working environments. For instance, Tyrone mentioned the importance of mental health services to Green Streets success. Through therapy employees understand trigger points, heal wounds from emotional | physical trauma and grow as workers and individuals. 

    Two staffing agencies - First Step Staffing and Next Step Staffing - who employ ex-convicts, veterans and severely under-employed individuals - shared valuable insights on how to segue challenges into successful long-term employment opportunities. In addition, Re-Entry Coalition executive director Bob Jackson was active in roundtable discussions and lunch afterwards.

    Ei Partner Novelis, the world's largest aluminum recycler and manufacturer of rolled aluminum, was a strong roundtable participant. Parting conversation included a potential Green Streets screening at Novelis' Atlanta global headquarters. Synergies abound: 

    Green Streets team with
    the Novelis folks
    Many new connections were made among the local roundtable participants with commitments to meet in the next weeks to continue the conversation.

    Thursday evening the Atlanta University Center Consortium - the largest contiguous consortium of African American private institutions of higher education in the nation - hosted a Green Streets screening at Clark Atlanta University. The enthusiastic crowd was eager to present questions to David, Tyrone and Randolph in the post-screening panel discussion.

    Friday morning began with the final Atlanta screening at the Fulton Leadership Academy (FLA) - where young men soar to greater heights. It was an inspirational visit for Tyrone, Randolph and the students; lifelong education was a key message in the post-screening discussions. 

    Green Streets folks with
    Scott Jenkins on field
    With fortitude, leadership and achievement as core values, the FLA is committed to a rigorous academic environment that empowers young men in grades 6-12 to become productive civic leaders. Within the offered curriculum, there is a focus on science, technology, engineering, and mathematics (STEM), and a thematic approach that integrates experiences with aviation and aeronautics.

    After "soaring" with the young men, the Green Streets team met with Scott Jenkins for an overview of the New Falcons Stadium construction and operations.

    WOW: the Georgia Dome marquees were lit up with the following two messages:
    • Welcome Green Streets!
    • Happy Birthday Tyrone!
    Thank you to Scott and the Georgia Dome staff for going the extra yards with the marquee messages. The marquees expressed appreciation at a level not possible with words.

    Tyrone with his birthday sign
    What an honor for Tyrone to spend his 30th birthday in Atlanta sharing Green Streets with our grand city. The odds were against Tyrone making it to this life milestone; not only did he survive, Tyrone is THRIVING as a prominent contributor to necessary social consciousness shifts. 

    The inaugural Atlanta Green Streets visit planted fertile seeds for future visits to build empowering social enterprise grass roots programs. Discussions segued into food waste composting at created community gardens in distressed neighborhoods. 


    The Ei FB album, Green Streets Comes to Atlanta, gives a pictorial recap of the empowering visit.

    Atlanta is ripe for social enterprise to build a stable path from a Vicious Cycle to a Virtuous Cycle in our diverse communities... and remember prosperous social sectors have their own Vicious Cycles to transform. 


    Thank you Green Streets for your vision, fortitude, leadership and commitment to sharing. Thank you to The Arthur M. Blank Family Foundation for bringing Green Streets to Atlanta!
  5. Sustainable F&B Packaging: moving from an emerging to a maturing industry
    On December 11 industry leaders converged on Global Green's Washington D.C. office for the Fourth Annual Sustainable Food & Beverage (F&B) Packaging Value Chain Meeting. The one-day meeting addresses the challenges | obstacles to sustainable F&B packaging.


    Ei Chair Scott Seydel with
    Paul Walker of Global Green
    Elemental Impact (Ei) orchestrates the powerful annual meeting. Invites are extended to the trade association and non-profit executives who operate within the F&B packaging value chain. 

    A BIG THANK YOU to Global Green for hosting the meeting in their shared office space. It was an honor Paul Walker who heads the D.C. office was in town and joined the meeting.


    Each year the meeting discussions exemplify the shifts and growth in an evolving industry. The ZWA Blog article, Tackling the Challenges | Barriers to Sustainable Packaging, is an overview of the 2013 meeting while Second Annual F&B Packaging Meeting, recaps the 2012 meeting. For a synopsis of the inaugural 2011 meeting, visit the ZWA Blog article, Sustainable Foodservice Packaging Meeting.

    Anchoring the value chain organizations are the following participating trade associations:

    Scott during welcoming remarks
    Numerous non-profits who work in arenas impacting food & beverage packaging attended the meeting:
    Many meeting participants joined Ei Chair Scott Seydel for a pre-meeting dinner at GS certified Beacon Bar & Grill. Great food and lively, fun dinner conversation set the stage for the powerful meeting the following day.

    In the morning, each organization presented on their mission, stakeholders, 2014 activities and finished with planned 2015 projects. The meeting agenda, PPT presentations and attendee list are available for download on the Ei Meetings & Events page. 

    It was intriguing to witness the accomplishments over the past year. The 2013 morning presentations were summarized as follows:
    Lack of consistency and confusion within the value chain was a consistent challenge interwoven within presentations. To create common ground several organizations are in various development stages for packaging standards, tool kits and other educational mediums. These documents are designed to assist the entire value chain - from manufacturers to foodservice operators to recycling and composting facilities - with decision making that aligns with emerging best sustainable packaging practices. 
    During the morning presentation, 2014 accomplishments included a plethora of action taken or in-process relating to tool kits and educational platforms:

    Foodservice Packaging Institute
    Lynn Dyer with FPI
    presenting
    • Foodservice Packaging Recovery Toolkit - organized by sectors: communities, MRF (material recovery facilities) and end markets; includes an interactive map of end markets and case studies of successful foodservice packaging recovery.
    • Foam Recycling Coalition - formed in 2014 to establish and fund proactive, multi-year grant programs geared to drive foam recovery & generate success stories; call for grant applications in early 2015 with grant announcements slated for spring 2015. 
    • Recycling & Composting Toolkit for foodservice operators slated for 2015 in partnership with the NRA.
    • Paper Recovery Alliance | Plastics Recovery Group formed in late 2011 continue as the working groups behind FPI tool kit development, educational webinars and industry alliances for joint projects.
    GreenBlue's Sustainable Packaging Coalition
    • SPC Foodservice Packaging Industry Leadership Committee, launched in 2013, is working on a Design Guide that connects design with recovery. A supporting workshop is scheduled at SUSTPACK 2015.
    • How2Recycle (H2R): Clear. Consistent. Concise, recycling labels that make sensea voluntary, standardized labeling system that clearly communicates recycling instructions to the public; collaborating with BPI on incorporating composting into H2R label; consumer testing RFP (request for proposal) slated for release: McDonald's, Kellogg's, Wegmans & Honest Tea use the H2R labels on consumer packaging.
    Brie Welzer with Green Seal
    presenting
    Green Seal
    • Restaurant & Food Service Standard (GS-55) requirements address the significant impacts of food services: sustainably-sourced food (options are local and environmentally preferable), waste minimization, use of environmentally-preferable products, and conservation of energy and water. Launched in 2014 with 10 restaurants certified. 2015 Goal: become more visible & increase publicity on certified restaurants.
    • Food Service Packaging Standard (GS-35) - establishes environmental requirements for food-service food packaging, which includes single-use containers for packaging or carry-out of products from restaurants and other retail food service establishments.
    • Greening Food & Beverage Services - a Green Seal Guide to Transforming the Industry; published in 2011 and continues as a valuable industry tool.
    Institute for Local Self-Reliance
    Brenda Platt with ILSR
    presenting
    National Restaurant Association
    • NRA Sustainability Report, Shedding Light on Sustainability, the NRA's first-ever sustainability report focuses on environmentally-stable trends and initiatives within the restaurant industry. The report presents the industry’s efforts to reduce waste and conserve resources through practices including composting, recycling, energy and water efficiency, and food donations. A second report is slated for February 2015 publication.
    • Recycling & Composting Toolkit for foodservice operators slated for 2015 in partnership with the FPI.
    • Composting & Food Donation Toolkit slated for 2015.
    • Restaurant Litter Reduction Project with FPI & Keep America Beautiful underway.
    Sustainable Biomaterial Collaborative
    • Guidelines for Sustainable Bioplastics provide a road map for the development and continuing improvement of biobased plastics throughout their lifecycle; The Guidelines reflect the current collective wisdom of a wide range of organizations who address the potential benefits and challenges of biobased plastics.
    • BioSpecs for Foodservice WareEnvironmentally Preferable Specifications for Compostable Biobased Food Service Ware, define the criteria for manufacturers to determine the sustainability of their compostable foodservice ware; includes a sample bid document that purchasers may use when going to bid for compostable foodservice ware.
    The preceeding list exhibits the significant industry strides in developing consistent packaging standards, clear labeling, and resources to diffuse confusion when shifting food & beverage packaging to sustainable options.

    Cary Oshins with USCC
    The Composting Council Research and Education Foundation (CCREF) - the philantropic arm of the USCC - is a catalyst for advancement of composting technologies, practices, and beneficial uses that support resource conservation and economic and environmental sustainability. Within their mission, the CCREF positively impacts communities locally and globally by:
    • Fostering scientific research opportunities
    • Increasing awareness and educating the public
    • Advancing the stature and practices of the composting industry
    In her presentation, ILSR co-director Brenda Platt emphasized the important role grass roots composting systems play in food waste recovery. Working with the Washington D.C. Department of Parks & Recreation, the ILSR and ECO City Farms offer the Neighborhood Soil Rebuilders training program, a community composter train-the-trainer program with a community service component.

    Over 1,000 New York City citzens completed the Master Composting Program. According to Brenda, these Master Composters serve as community activists encouraging fellow residents to embark on neighborhood composting solutions for food waste and rebuilding the soil. Grass roots efforts, grounded in neighborhood activism, create the culture where public policy, supported by community leaders and private enterprise, may segue to macro solutions for food waste.

    Anne Bedarf & Matt de la Houssaye
    during the afternoon break
    In her presentation, Anne Bedarf with the SPC gave an update on the EPA Grant Scaling Up Composting in Charlotte, NC. The ZWA Blog article, Scaling up composting in Charlotte, details the grant goal, objectives, tasks and team members. Ei is honored to serve as subgrantee on the grant.

    Anne outlined three grant outcomes:
    1. Improve Waste Diversion & Infrastructure
    2. Food & Packaging Waste Characterization
    3. Lessons Learned & Transferability Report
    An early lesson learned is packaging is a second step in food waste diversion programs. Grant program participants include Central Piedmont Community College, Carolina Place, IKEA and the YMCA.  

    Ei founder Holly Elmore updated on the SFCI - Atlanta Airport implementation of the compostable packaging provision in the recent concessionaire contracts. The ZWA Blog article, Atlanta Airport's Leadership Role in Compostable Food & Beverage Packaging, includes a history of the contract provision along with an overview of the October SFCI Vendor Fair.

    Scott using a "recyclable"
    tripod to record presentations
    On the West Coast, CoRR brings food scrap recovery systems to multi-family buildings in the San Francisco Bay Area, and beyond. When tenants were presented with the bin and bag kits, nearly all showed a strong desire to participate in the program. Education on use of the compost end product is incorporated into the pilot. Piloting Food Scrap Composting in San Francisco Bay Area Apartment Buildings is an excellent short video of the in-progress pilots. 

    During the labeling discussion, BPI executive director Steve Mojo mentioned a prominent compostable packaging manufacturerer received a hefty fine due to its certified compostable label. The packaging was sold in an area without a composting site within 30 miles. Thus, clear labeling for product end use is contingent upon local legislation and destinations available. 

    BPI, USCC and FPI are jointly working on legislation for labeling of compostable products. The SPC is working on measuring access to composting facilities to check consistency with Federal Trade Commission Guidelines.

    In addition, BPI and USCC are working together on potential revisions to the ASTM - American Society for Testing and Materials - Standards at the foundation of the BPI compostable product certification criteria. With advancement in packaging technology and anaerobic digestion (AD) coming forth as a post-consumer food waste destination, it is time to review the standards with regards to industry evolution.

    Chris Weiss with DCEN was the local hero and perfect host for the group in Global Green's shared office space. Lively discussion followed Chris' presentation on the status of local D.C. initiatives and public policy.

    Patrick Serfass with ABC
    presenting 
    With perfect timing, the ABC joined the meeting group to participate in evolving industry discussions. ABC Patrick Serfass executive director gave an introductory presentaiton with an overview of ABC's mission and work-in-progress. Synergies abounded and collaborative seeds were planted during breaks and intermingled within the afternoon strategy session.

    After a lovely lunch catered by Whole Foods Market, the afternoon strategy session began with a discussion on the group's focus and objectives. For the 2014 meeting, the focus was on increasing organics recycling in the commercial | institutional foodservice sector (includes outdoor festivals and food trucks). Curbside (residential) and retail (grocery store) organics recycling were relegated to future meetings.

    The NRA teams with the Grocery Manufacturers Association and the Food Marketing Institute in the Food Waste Reduction Alliance (FWRA). Targeted at retail grocery stores, the FWRA focuses on food waste reduction, donation and recycling. When the meeting focus expands to retail grocery, the NRA will invite the appropriate FWRA associates to join the group at the annual meeting.

    Elissa Elan with NRA
    during strategy session
    Interwoven throughout conversations were the industry resources available for the foodservice operator via task forces, toolkits and documented case studies. In addition to those included above in the morning presentation outline, the following resources are available on-line:
    Business case and end markets were included as one discussion topic; strong end markets for compost and biogas are the drivers to create a sustainable value chain where all parties make a reasonable profit. 

    In 2014, Maryland passed HB878 & SB814by December 30, 2014, the State Highway Administration (SHA) is required to establish a specification for the acquisition and use of compost and compost-based products for:
    • erosion & sediment control
    • post-construction stormwater management
    A SHA report is due to the State Assembly by December 1, 2015.

    Driving policy at the state level is key to creating strong end markets. In addition to the SHA there are many other state-run agencies | divisions that benefit from compost use. Colleges | universities, parks & recreation, and state government centers are several examples.

    Challenges abound in multi-tenant facilties where the foodservice operator does not control the waste | recycling contracts. In these scenarios, the tenant often pays for the organics collection yet does not benefit from the reduced landfill cost-savings. Ei's Sustainable Food Court Initiative was created in early 2011 to address the challenges associated with multi-tenant facilities.

    Often organics recycling programs cost more than landfill tipping fees. Post-consumer food waste recycling programs may include packaging shift costs and upgraded consumer recycling centers with new signage.  

    Holly Elmore with Ei
    presenting
    In Ei's Source-Separated Materials Recycling Template (S-SMRT), a Total Materials Management Approach (TMMA) is used where materials with solid end markets (e.g. aluminum, mixed paper, certain plastics) subsidize more challenging streams generated in operations (e.g. food waste). The ZWA Blog article, Total Materials Management Approach, introduces TMMA and gives an in-depth S-SMRT overview.

    Processing capacity emerged as the biggest industry challenge at this juncture. Without local or regional organics recycling destinations, there is little incentive for foodservice operators to convert food and beverage packaging to sustainable options. 

    As Brenda emphasized in her morning presentation, the Master Composter Program is a grass roots approach to building community, even neighborhood, composting destinations that bridge gaps. The master composters are educated residents who drive a public consciousness shift towards the value of organics recycling for rebuilding healthy soil.

    The majority of yard debris composting sites do not accept food waste. An educational campaign encouraging these facilities to accept food waste may collectively increase current capacity by a significant amount.

    Barriers to increasing organics recycling capacity include:
    • Permitting, in some states permits take an average of 18 months
    • Access to land, especially in the Northeast
    • Demand for organics recycling programs
    • Community acceptance of organic recycling facilities
    • Available financing
    Biogas specific barriers include:
    • Low cost financing
    • Interconnection of gas and electricity
    • Long-term feedstock contracts
    Pre-meeting group at
    Beacon Bar & Grill
    Product labeling was introduced during Anne's morning presentation and included as a strategy session topic. Even with the significant label strides over the past year, especially with the SPC H2R label program, there is frustration and confusion with developing industry standards. How granular is appropriate for labels - should labels be on the product or only the transport packaging? 

    As mentioned earlier one manufacturer was fined for labeling a BPI certified product compostable due to state regulations. Thus, public policy and state regulations are key to developing consistent label standards. Can national labels work with varying state regulations?

    Education is key to organics recycling success.The group defined the following audiences for educational materials:
    • Composters
    • Foodservice operators | brand owners
    • Distributors
    • Packagers | manufacturers
    • Packaging designers
    • Purchasing associates
    • Marketing | sales departments
    • Legal teams
    • Government officials
    2015 Meeting Group Photo
    see FB album for names
    False compostability claims are abundant under the auspices of oxodegradable, biodegradable and omnidegradable. Within educational materials, it is important to include a section on how to identify compostable products accepted by the organics recycling destination. The ZWA Blog article, Third Party Certification Edges Industry Towards a Zero Waste Economy, identifies BPI certification as the nation's accepted standard for compostable products.

    Contamination was the final topic addressed in the vibrant strategy session. Woven throughout the many topics were solutions for contamination ranging from education to labeling to industry standards. A close relationship between the food waste hauler and operator is essential to creating a clean stream. The hauler must take responsibility for the stream collected and work in partnership with the operator on creating in-house practices for contaminant-free material.

    As with all successful meetings, action points were summarized as part of the closure. In 2014 the group convened for the first time mid-year via a two-hour call; in 2015 a 90-minute group call will facilitate communication throughout the year. The referenced toolkits and other industry resources are loaded onto the Ei Reference Materials page for a common research focal point. Public-access documents are available for download on the page.

    The Ei FB album, Fourth Annual Sustainable F&B Packaging Value Chain Meeting, is a pictorial recap of the powerful meeting.

    In the past four years, Sustainable Food & Beverage Packaging transformed from an emerging to a maturing industry. Clarity comes forth from prior years confusion in the form of a plethora of industry toolkits, webinars and resources. Standards are developing along with the necessary structure to mature into success. 

    The Annual Sustainable Food & Beverage Packaging Value Chain Meeting is critical to the common industry voice and abundant collaboration among the key participating organizations. Stay tuned as the industry evolves from maturing to mature ...
  6. Total Materials Management Approach
    Within Elemental Impact's (Ei) Recycling Refinementplatform, a Total Materials Management Approach - evaluating the entire materials stream in one cost / revenue center- is used. The stated objective is true zero waste with a strong focus on ultimate material destination and the remaining "trash" within the stream. Materials with solid end markets (e.g. aluminum, mixed paper, certain plastics) subsidize more challenging streams generated in operations.

    Ei Chair Scott Seydel @ MRF
    Until recently zero waste measurement was quantified as diversion rates from the landfill without final destination consideration. Known for high levels of contamination, single-stream recycling - often the only recycling option available for the corporate community - results in a high percentage of recyclable items landfill destined. Thus, “true recycling rates” are often inflated with single-stream recycling programs.

    Note effective single-stream MRF – material recovery facilities – separation is limited by the contamination in the delivered material. Published reports substantiate curbside single-recycling programs often contain significant contaminates, which may then contaminate the corporate recycling delivered to the MRF.

    The Source-Separated Materials Recycling Template (S-SMRT) targets moderate material generators whose current recycling option is single-stream recycling. Grounded in on-site material source-separation and baling, the S-SMRT is developing a city-wide material recovery template with Atlanta serving as the pilot city.

    When evaluating recycling programs, organizations generally prepare a business case or cost-benefit analysis to ensure there is a reasonable ROI – return on investment – for the particular material stream. Hard-to-recycle items or those with little to no ROI are landfill destined without further consideration. 

    S-SMRT epitomizes a common Ei phrase:
    Ei is a creator, an incubator.
    Ei determines what could be done that is not being done and gets it done.
    Ei brings the possible out of impossible.
    Ei identifies pioneers and creates heroes.

    In simplistic terms, S-SMRT encompasses the Total Material Management Approach with the following steps:

    GWCC Orwak baler - the
    workhorse in the S-SRMT
    • Generators source-separate material on-site and compact into mini bales.
    • Hauler collects bales for transport to the recycling center.
    • Recycling center associates track material received by type | generator, re-bale into standard sized bales, and store in a tractor trailer by material type until full.
    • Hauler sells material directly to a manufacturing | recycling end destination and pays rebates to generators based on their respective percentage of the load sold.
    • Ei oversees the system to ensure the entire value chain makes a reasonable profit.
    Financial template success is grounded in two factors: CLEAN MATERIAL & VOLUME. The template tagline is:

    Contamination is a Mistake!

    Ei Partner M-PASS Environmental serves as the S-SMRT hauler and intends to create a turnkey option for the next tier of template pioneers. With M-PASS associates baling the material there is strong control over the quality of material sent to the recycling center.

    S-SMRT is an evolutionary process. The 2011 Atlanta Airport milk jug recycling pilot, initiated by Ei Partner HMSHost, served as the early template catalyst. The ZWA Blog article, Milk Jugs Recycled at the Atlanta Airport, gave an overview of the S-SMRT first step.

    Louis Herrera educating Matt
    Hupp on plastic film @ CM
    In 2012, the Sustainable Food Court Initiative (SFCI) - Shopping Mall Pilot at Concord Mills launched the first shopping mall plastic film recycling pilot; the second step in the template foundation. Ei Partner Louis Herrera of Hilex Poly was the visionary and plastic film educator during the pilot development. The ZWA Blog article, ACTION: Theme for the SFCI Shopping Mall Pilot, announced the plastic film recycling pilot.

    A third significant template step was the Fresh Point ATL (FPA) plastic film recycling pilot. In the ZWA Blog article, Plastic Film Recycling: A New Frontier, the plastic film recycling history, facts and the FPA pilot were detailed. Ei's first directed video, Ei Plastic Film Recycling Pilot at FreshPoint ATL, debuted in the ZWA Blog article, Plastic Film Recycling Template Video Published.

    When the Georgia World Congress Center joined the S-SMRT in spring 2014, the template immediately expanded beyond plastic film to total materials - a HUGE fourth step in template development. 

    The June Atlanta Ei Partner Tours were designed as a two-day experiential strategy session for further template development. Local end market destinations Novelis and Pratt Industries hosted the first tours day. Ei Partner Novelis - the world's largest aluminum manufacturer - has an aluminum recycling plant less than 100 miles from Atlanta.

    Ei Partners ready to tour
    the Novelis recycling plant
    On the second day tours Tim Trefzer, GWCC director of sustainability, welcomed the Ei Partners to the GWCC for a presentation of successes to date, including the 2013 "Greenest" Final Four hosted at the Georgia Dome. A back-of-house tour of recycling practices in-place followed the formal presentation. 

    Michael Cheyne, Atlanta Airport director of asset management and sustainability, and Scott Jenkins, New Falcons Stadium general manager, joined the lunch hosted by NatureWorks and gave invigorating updates. Note the Atlanta Airport serves as the SFCI - Airport Pilot and the Georgia Dome is the SFCI - Event Venue Pilot.

    The IMPACT Blog article, Atlanta Ei Partner Tours, chronicles the powerful tours.

    Novelis is the Atlanta Falcons recycling partner and key to S-SMRT success. Due to contamination levels at the local MRF aluminum generated at the Georgia Dome (30,000+ aluminum beer bottles at a Falcons home game) does not meet Novelis aluminum quality standards. With their ambitious 80% recycled content goal, Novelis is "hungry" for clean aluminum and a strong S-SMRT partner.


    The VERY first aluminum
    baled at the GWCC
    With clean material addressed, the volume is achieved through expanding template pioneers to a second tier, followed by additional tiers. Cindy Jackson, Georgia Tech recycling & waste director, attended the Atlanta Ei Partner Tours and is ready for the template business case. 

    Ei Partner Keter Environmental Services holds the waste & recycling contracts for three Class A Atlanta malls. The intent is for the three malls to join the S-SMRT as template pioneers in early 2015.

    Invitations to additional template pioneers - all prominent industry leaders - are slated for early 2015.

    For a S-SMRT work-in-progress overview, visit the following ZWA Blog articles:

    Ei Team @ GA Dome to
    scout material @ a Falcons game
    The S-SMRT website page lists the stellar Ei Team comprised of Lead Pioneers, Infrastructure and End Market Partners.

    With an initial focus on the high value materials - aluminum, mixed paper and certain plastics, the S-SMRT is destined to generate profit for participates. These profits are designated to cover costs associated with challenging material streams such as food waste.


    Synergistic in timing, the SFCI 2014 | 2015 stated focus is post-consumer food waste. The ZWA Blog article, SFCI targets post-consumer food waste, announces the focus.

    Back-of-the-house (pre-consumer) food waste industry practices were perfected by early zero waste pioneers. Front-of-the-house (post-consumer) food waste remains a recycling frontier for two main reasons: 1> necessary shift in consumer-facing packaging to create clean food waste streams and 2> consumer responsibility for food waste disposal. 

    M-PASS Lorraine White
    "picking the bowl" for food waste
    S-SMRT profit is earmarked to cover the expense of implementing a post-consumer food waste collection program at pioneer facilities with foodservice operations. Anticipated program costs include shifting to compostable food & beverage packaging, purchasing or modifying existing collection bins, recycling station signage, and an employee training system.

    Once food waste is addressed, the game plan is to evaluate remaining trash and work within the supply chain for solutions. Supply chain engagement is critical to achieving true zero waste. The ZWA Blog article, Supply Chain Critical to Zero Waste Success, introduces the supply chain role in successful recycling programs along with solid examples.

    A Total Materials Management Approach to recycling programs is a journey well on its path. Yet challenges abound for the Ei Team to unravel into success. Stay tuned for tales from the adventure!
  7. Green Streets Comes to Atlanta!
    Grass roots programs are imperative to mobilizing societal shifts. Green Streets is the perfect grass roots initiative to catapult urban consciousness into a new realm; a realm where valuable material and human lives regain dignity, purpose and prosper.


    Tyrone Mullins
    Founded in San Francisco, Green Streets is a documentary of a young man who said YES to an inner calling for street action; it was a matter of personal survival. Yet personal survival corresponds with humanity's survival when the Earth's finite resources are concerned.

    An inspirational Citizen Film documentary, Green Streets captures what is accomplished when a powerful individual answers his heart's calling.

    Green Streets follows 29 year old entrepreneur Tyrone Mullins and his friends as they turn trash into cash in the distressed San Francisco housing projects where they live. Through trial and error, they learn to haul 150,000 gallons of waste per month, creating desperately needed jobs, and establishing recycling where all previous efforts had failed.

    Citizen Film is a not-for-profit production company dedicated to crafting documentaries with care and dignity. Through collaboration with cultural institutions, community organizations and independent producers, Citizen Film creates films and online media that foster active engagement in cultural and civic life.

    Thanks to their visionary spirit, the Arthur M. Blank Family Foundation brings Green Streets to Atlanta as the first in a series of film screenings. A thought-provoking conversation panel moderated by Sophie Constantinou, Citizen Film co-founder and director of photography, follows the film. The inaugural screening is instrumental for Green Streets and subsequent films. 

    The screening announcement has powerful copy:

    Green Streets, a documentary work-in-progress
    Can inner-city entrepreneurship rekindle the American Dream?
    A cinematic celebration of urban innovation

    Elemental Impact (Ei) is honored to co-present the Atlanta January 14 screening along with Green Streets, Urban Strategies, Citizen Film and the Fledgling Fund.

    There are excellent synergies for Green Streets-style grass roots programs to team with the Source-Separated Materials Recycling Template. Post-screening an article will chronicle how Green Streets may find a vibrant life within Atlanta's entrepreneurial landscape.

    In the meantime, Ei is excited to welcome the Citizen Film crew to Atlanta! ... and an early May San Francisco visit is in the works. Stay tuned as synergies are percolating!!! 

    Post publication note:  See the Green Streets: grass roots social enterprise article for an overview of the powerful Atlanta visit.
  8. Third Party Certification Edges Industry Towards a Zero Waste Economy
    Third party certifications play a valuable role for evaluating products and services. Independent review | testing ensures the product manufacturer proclamations are valid and follow industry standards. In addition third party certification is instrumental in setting standards and protocol within evolving industries.

    In 2011 Hartsfield-Jackson Atlanta International Airport (ATL) - the busiest airport in the world - set new industry protocol with the groundbreaking compostable packaging provision in the new concessionaire contract. The ATL sustainability office relied upon the Sustainable Food Court Initiative (SFCI) - Atlanta Airport Team to write the contract provision implementation policy.

    The published document, Atlanta Airport Compostable Packaging Information Packet, details the ATL food & beverage packaging policy. During the drafting process, the SFCI Team was adamant third party compostability certification was incorporated into the policy. In the United States, the Biodegradables Products Institute (BPI) is the recognized third party compostable packaging certification standard. Concessionaires are required to use BPI-certified compostable food & beverage packaging for single-use service.

    The ZWA Blog article, Atlanta Airport's Leadership Role in Compostable Food & Beverage Packaging, gives the history of ATL's contract provision along with compostable packaging implementation plans. At the recent SFCI Vendor Fair, the concessionaires were educated on the plethora of BPI-certified food & beverage packaging products available.

    Once implemented, the ATL contract provision is staged to shift food & beverage packaging protocol at airports, large event facilities, conference centers and throughout the restaurant market. Note most large restaurant chains and QSR (quick service restaurants) operate an ATL outlet. Thus, a significant percentage of national restaurants will have consumer-facing compostable packaging printed with logos and tag lines.

    Another third-party nonprofit certification organization, Green Seal, also certifies foodservice packaging to distinguish more sustainable options on the marketplace. Green Seal’s GS-35 Standard for Foodservice Packaging describes requirements such as prohibitions on toxins, performance testing for grease and moisture resistance, and also compostability .

    Beyond foodservice packaging, Green Seal certifies restaurants and hotels – helping foodies and travelers identify businesses that have taken serious strides to reduce their waste, make responsible food purchasing choices, and conserve water and energy. As a legitimate third-party certifier, Green Seal conducts audits of its certified restaurants, hotels, and product manufacturing sites to ensure that these companies are fully complying with the criteria in the various Green Seal standards.   

    In response to industry requests for zero waste standardization and third party validation, the U.S. Zero Waste Business Council (USZWBC) launched the Zero Waste Certification Program (ZWCP) in March 2013. As the first zero waste certification program in the nation, the ZWCP establishes protocol and defines parameters for zero waste claims. For example, incineration is often included in the term "landfill diversion" yet is specifically NOT a zero waste material destination within the ZWCP.

    Whole Foods Market w/
    Zero Waste Certification
    photo courtesy of USZWBC
    At the ZWCP launch the first Zero Waste Certifications were awarded to three Whole Foods Market stores in San Diego County. In the related press release, USZWBC executive director Stephanie Barger states:
    "We are thrilled to launch the new certification program and to verify the achievements of Whole Foods Market. Our goal is not only to provide credibility to Zero Waste businesses, but also to offer the resources needed to create value and save money through Zero Waste practices.The U.S. Zero Waste Business Council offers businesses access to recycling markets, peer-to-peer networking, Zero Waste training and conferences."
    ZWCP Objectives:
    • Supports Zero Waste International Alliance definition of no waste to landfill, incineration and the environment.
    • Drives the development of new markets and new ideas towards a zero waste economy.
    • Meets zero waste businesses request for valid and comprehensive third party certification.
    • Focuses on upstream policies and practices beyond diversion or recycling.
    • Emphasizes strong total participation, training of all employees, zero waste relationships with vendors and customers.

    ZWCP Requirements:
    1. Zero waste policy in place.
    2. 90% overall diversion from landfill and incineration for non-hazardous wastes. 
      • - Discarded materials are reduced, reused, recycled, composted or recovered for    productive use in nature or the economy at biological temperatures and  pressures.
        - Materials can be processed above ambient biological temperatures (>200° F) to    recover energy from the 10% residual, but they do not count as part of the 90%  diversion.
        - Reused materials (office furniture, pallets, paper, etc) are eligible to count as part of the  90% diversion requirement.
    3. Meet all federal, state/provincial, and local solid waste and recycling regulations.
    4. Data provided to USZWBC has been published formally.
    5. Data documents a base year and measurements since the base year.
    6. Commit to submit 12 months of data to USZWBC annually (Data submitted will be public and published on the USZWBC website).
    7. Case study of zero waste initiatives may be published on USZWBC website.
    8. Recertification is required every three years.
    9. Contamination is not to exceed 10% of each material once it leaves the company site.
    Within the ZWCP, certification is awarded at the Bronze, Silver, Gold & Platinum Levels. A scorecard system similar to the U.S Green Building Council LEED Certification Program is used.

    Scott Lutocka of Piazza Produce
    w/ USZWBC President receiving
    ZWCP plaque @ 2014 Conference
    Since the ZWCP launch six additional Whole Food Markets achieved bronze zero waste certification status. In addition, the following companies were awarded zero waste certifications: GOLD - American Licorice CompanyANN INC and Piazza Produce; PLATINUM: Fetzer Vineyards and Sierra Nevada Brewing Company


    To support ZWCP, the USZWB developed the Zero Waste Business Associate (ZWBA) certification system to train professionals on zero waste practices in accordance with ZWCP criteria. Certificate holders gain a practical understanding of current zero waste business principles and practices, USZWBC policies and processes, and demonstrate a clear commitment to professional growth in advancing zero waste.

    As of this article, over 150 individuals attended ZWBA training courses hosted at four locations. 

    In the future, zero waste standards will require a waste-free product life cycle flowing from raw materials through the manufacturing process and finishing with product end use destination. Circular economy advocates are paving the path towards a zero waste economy. 

    The IMPACT Blog article, A Revolutionary Evolution: going from a linear economy to a circular economy, introduces the Circular Economy 100, an Ellen MacArthur Foundation platform to re-think the future.

    Elemental Impact is honored to work closely with the USZWBC grounding new industry standards via the ZWCP. As zero waste practices edge closer to circular economy standards, the USZWBC will continue their evolving leadership role working with pioneers committed to a waste-free product life-cycle.
  9. 2015 Zero Waste Conference: A Star-Studded Event!
    On May 5 - 7, 2015 sustainability leaders from across industry boundaries will converge on the City of Los Angeles (LA) for the Fourth Annual National U.S Zero Waste Business Council (USZWBC) Conference,The Stars of Zero Waste. Announced at the 2014 USZWBC Conference hosted in Atlanta, the 2015 star-studded event is staged for grandeur.

    MattPetersen resized
    Matt Petersen
    With ample planning time, the conference program is filled with local LA stars as well those traveling across the nation to share their expertise. In addition to the stellar program, pre and post-conference activities include the ZWBA Scorecard 101 Professional Training Course, workshops and tours of local landmarks dedicated to zero waste.

    Committed to their host city role, LA staff traveled to Atlanta for the 2014 conference and lived the USZWBC conference experience. Reina Pereira, senior environmental engineer, Solid Resources Support ServicesDivision, LA Bureau of Sanitation and Marivic Sabillo, management analyst II, LA Bureau of Sanitation attended the Atlanta conference and supporting activities. The LA Bureau of Sanitation grounded their 2015 hosting commitment as a 2014 USZWBC Conference Sponsor.

    LA chief sustainability officer Matt Peterson welcomes attendees to his fine city as the 2015 USZBC Conference keynote opening speaker. Prior to joining LA Matt was co-founder & president of Global Green USA for 19+ years. During Matt's Global Green tenure, the Coalition of Resource Recovery was launched first in New York City and later expanded to a national platform.

    FedeleBauccioPhoto resized
    Fedele Bauccio
    Fedele Bauccio, Bon Appétit Management Company (BAMC) co-founder, shares his company's pioneer role in environmentally sound operating policies as the first day lunch keynote. BAMC provides foodservice to corporations, universities, and museums in 32 states. Complementing its longstanding food-waste reduction efforts, BAMC was an early partner of the Food Recovery Network and has three dozen cafés Food Recovery Certified.

    Additional plenary keynotes, panels and breakout sessions are in various planning stages. As in prior years, the final program consists of topics national in focus yet infiltrated with the local host city flavor.

    Announced in March 2013 the USZWBC Zero Waste Certification Program (ZWCP) - the first U.S. third-party zero waste certification program - is a featured topic throughout conference sessions. Associates from many of the zero waste certified facilities are speaking as panelists or keynotes over the two-day event. The ZWZ Blog article, Third Party Certification Edges Industry Towards a Zero Waste Economy, introduces the ZWCP.

    Stated 2015 conference goals are:
    • Helping businesses achieve zero waste to both help the environment and their bottom line.
    • Teaching businesses waste reduction methods from the leaders in the field including industry specialists and experts from zero waste businesses that achieved more than 90% diversion.
    The conference is designed for zero waste veterans as well as those embarking upon the path with the following attendee profile: 
    • Corporate sustainability managers and facility managers looking to cut costs through greener practices.
    • Small and mid-sized business managers looking to improve waste reduction practices.
    • State and local government employees who help businesses reduce waste and get to zero waste.
    • Environmental consulting firms that want to learn about the latest successes in zero waste and certification.
    2014 Opening Keynote
    Laura Turner Seydel
    Photo courtesy of Scott Lutocka
    For the second consecutive year, Elemental Impact (Ei) serves as the conference media partner. The ZWA Blog article, USZWBC Conference Theme: Zero Waste Evolution, is an overview of the excellent 2014 conference hosted in Atlanta.

    Registration is open for the 2015 USZWBC Conference with early bird rates available until year end. For those interested in conference sponsorship, the Sponsorship page details options available. Upon request, tailored sponsor packages are considered.

    Join the industry colleagues in LA for the 2015 USZWBC Conference as the Stars of Zero Waste forge new zero waste frontiers!
  10. Atlanta Airport's Leadership Role in Compostable Food & Beverage Packaging

    In 2011, Hartsfield-Jackson Atlanta International Airport (ATL) - the busiest airport in the world - accepted the invitation to serve as Elemental Impact's (Ei) Sustainable Food Court Initiative (SFCI) Airport Pilot. Co-Chaired by Ei Chair Scott Seydel and Doug Kunnemann of NatureWorks, the SFCI works with industry pioneers on tackling the challenges inherent within food court sustainability endeavors.

    SFCI Mission: To bring zero waste initiatives to food courts and develop industry sustainable best practices for back-of-the-house and front-of-the-house operations

    With impeccable timing, the ATL was in the midst of the Request for Proposals for the entire airport foodservice operations. Michael Cheyne, ATL director of asset management & sustainability, made the bold, courageous and successful move to include the following provision in the RFP: 

    Concessionaire shall use compostable serviceware along with consumer facing packaging and source separate all food service wastes for direct transport to off airport composting facilities.
    The ZWA Blog article, Atlanta Airport Makes a Bold Sustainable Statement, announces the groundbreaking compostable packaging provision in the ten-year airport concessionaire contracts.

    one of the many SFCI -ATL
    meetings 
    Working closely with Michael and his ATL associates, the SFCI Team developed the ATL Compostable Foodservice Ware Packet to provide clear, concise information:
    1. To allow concessionaires to satisfy the contract provisions stipulated in the ATL concessions contract; and
    2. To ensure effective ongoing communication with product manufacturers and distributors.
    After the introduction, an overview of document and the contract provision language, the fact sheet explains WHY the contract provision is important followed by WHAT is compostable packaging. HOW to meet the provision is the final copy in the fact sheet.  

    The resources section lists industry non-profits and trade associations with contact information and website links. The frequently asked question section dives deeper into industry practices with answers to common queries.

    The packet defines the ATL policy for meeting the contract provision. For additional details, visit the ZWA Blog article Compostable Packaging Info Packet and | or download the packet on the Ei website.

    Several months after publication the packet was amended to include specific copy on "exemptions and exclusions." The ZWA Blog article, Exemptions | Exclusions Added to Atlanta Airport Info Packetis an overview of the packet revision along with the new copy.

    Liza Milagro with SFCI Co-Chair
    Doug Kunnemann
    Materials Usage Forms are in final draft form and are designed to assist the airport with monitoring compliance with the contract provision.

    With the ATL concessionaire contracts in the midst of an 18-month implementation process, the SFCI Team work was complete at this stage. During the contract implementation time frame, concessionaires were operating in a grace period for complying with the contract provision. 

    In spring 2013, Liza Milagro joined the ATL team as zero waste coordinator and later was promoted to senior sustainability planner. 

    Vendor Fair sign in
    ATL atrium
    As of this article publication, the contract roll-out period is complete and Liza is responsible for activating the ATL compostable packaging contract provision. On October 22 ATL hosted the greeningATL SFCI Vendor Fair to facilitate program roll-out assistance. Well attended by concessionaires, the fair's vendors educated the operators on the ample packaging options available to meet the contract provision.

    During her presentation, Liza announced the contract provision grace period ends with a tiered approach:  
    • January 15, 2015, for non-branded food and beverage packaging
    • Summer 2015, for branded food and beverage packaging to allow for printing conversion

    Liza educated on New Standards in Sustainability and how third-party certifications provide reliability, accountability and compliance with the ATL contract provision. Biodegradable Products Institute (BPI) compostable certification is the accepted industry standard for food & beverage packaging and is required by ATL to meet the contract provision.

    To meet the ATL sustainability goals, Liza listed five components for success:
    The vendors pose with Liza
    1. Education - inform ALL key stakeholders (consumers, generators, tenants & vendors)
    2. Facilitate - provide tenants with program roll-out assistance
    3. Compliance - ensure all ATL tenants have clear instructions pertaining to requirements and expectations; greeningATL BPI Compliance Manual & a checklist | summary
    4. Alignment with Sustainable Management Plant & ATL Strategic Plan - achieve zero waste (90% diversion) by 2020 by sanitizing and organizing the waste stream in preparation for Green Acres (a Request for Qualifications is in-process for the on-airport energy & recycling facility) 
    5. Celebrate!!!
    In action mode, the next steps listed in Liza's PPT presentation include:
    1. Formal concessionaire notification of contract provision activation
    2. American Association of Airport Executives bi-monthly Airport Magazine article on SFCI campus-wide success (Note: Michael Cheyne provides an asset management department article for each publication)
    3. Metrics platform for measuring success
    4. Accountability matrix
    5. Press release | conference
    Ken, Liza & Rick at end of  the
    SFCI Vendor Fair
    The SFCI Team was well represented at the vendor fair by Ken Fraser with Eco-Products and Rick Lombardo with Natur-Bag, who also serve on SMAT - the Sustainable Materials ACTION Team. Ei's key role in the ATL contract provision activation is evident in the SFCI Vendor Directory. The directory opening page highlights the SCFI and Ei is featured on the inside back cover.

    Liza's PPT presentation along with the SFCI Vendor Fair Program Directory are available on the SFCI Vendor Fair webpage.

    The SFCI Team, supported by SMAT, provides industry expertise and support to Liza and her team during the contract provision compliance process. In July 2014, the SFCI announced a post-consumer food waste focus for 2014 | 2015. The ZWA Blog article, SFCI targets post-consumer food waste, announces the focus and gives an update on food waste initiatives at each of the three pilots: SFCI - ATLSFCI - Georgia Dome and SFCI - Concord Mills.

    As an industry leader, the Atlanta Airport is establishing best practices, supported by program development, for post-consumer food waste at airports and beyond. Kudos to Liza Milagro for her ingenuity, tenacity and perseverance as she navigates internal and external challenges for implementing food waste collection systems at the busiest airport in the world!

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