an Elemental Impact on-line magazine
Sustainability in ACTION at the Georgia Dome
The Georgia Dome (Dome) - home to the Atlanta Falcons - is exploring avenues to refine their impressive recycling practices to new dimensions. As a Founding Zero Waste Zones (ZWZ) Participant, the Dome built a strong recycling foundation when the ZWZ launched in February 2009. The ZWA Blog article, Refining Recycling Practices at the GA Dome, gives an overview of the Dome's recycling history and future commitments.
In spring 2012, the Dome accepted the invitation to serve as the SFCI Event Pilot. Along with the Georgia World Congress Center – fourth largest conference center in the nation – and 20-acre Olympic Centennial Park, the Georgia Dome is one of three facilities under the state-owned Georgia World Congress Center Authority. Tim Trefzer - GWCCA director of sustainability - oversees the impressive sustainability accomplishments, including zero waste and well beyond, for the three facilities.
Ei Team @ Novelis recycling
dumpster in tail gate lots
The SFCI - Dome announces the following 2014 Falcons season goals:
Establishing baselines | fact finding for the business model development are the first action steps and timing is impeccable with the August pre-season Falcons home games.
- Implement a post-consumer food waste collection program
- Source-separate material generated for on-site produced mini-bales
- Expand game day tailgate recycling initiatives in the GWCC-owned parking lots; explore recycling possibilities at privately held parking lots.
Nov 10 SFCI-Dome Team
"picking the bowl"Fact finding for the post-consumer food waste collection program began on November 10, 2013 when the SFCI Team "picked the bowl" post-game for food waste and compostable items. The team collected approximately 130 pounds of compostable material in 13 bags, which were delivered to a permitted commercial composting facility by SFCI co-chair Doug Kunnemann of NatureWorks and Elemental Impact founder Holly Elmore. Great news: the material placed at the end of a windrow composted well!The Refining Recycling article referenced above includes details on the November 10 game activities.Continuing the fact finding that began in November, the SMAT - Sustainable Materials ACTION Team - attended the August 8 Falcons pre-season game. With the November game findings grounded in collecting compostable items, the August game mission was focused on identifying contaminants in the food & beverage packaging served at the Dome.Note the intention is to pilot post-consumer food waste collection on the Club Level for the 2014 season while taking the program to the entire stadium in the 2015 season.Several seasons ago, Dome concessionaire Levy Restaurants embarked on sustainability practices that laid a solid foundation for the post-consumer food waste collection program. In general condiments are served at pump stations, eliminating the common packet contamination. The Dome suites foodservice uses reusable plates, flatware, napkins, serving platters and beverage cups & glasses and concessions serve food & beverage items in compostable packaging, with a few exceptions.
SMAT post-game @ DomeUnder the direction of SMAT chair Sarah Martell of Innovia Films, team members Rick Lombardo of Natur-Tec, Wendell Simonson of Eco-Products and Grant Braasch of NatureWorks toured the Club Level concessionaire operations scouting for contaminants.Once the team reconvenes for a recap meeting, Sarah will draft a report for Tim, Holly and Doug. An outstanding item is to determine if pre-season concession service mirrors season service. An anticipated challenge is packaging used by Levy's sub-contractors at games. At the November game, the team found specialty nuts, cotton candy, chips | peanuts and yogurt containers are the main contaminants when picking the Dome general seating for compostable items.In addition to post-consumer food waste, the pre-season Falcons games are the platform for the on-site source-separated material model business case. In a nutshell, the model consists of moderate generators using mini-balers to source-separate material into bales, which are delivered to a recycling center. Once weighed and tracked by participant, the mini-bales are aggregated by material into standard mill-size bales. The recycling center stores the bales until ready for sale by the tractor trailer load. Revenue is distributed to participants in proportion to material generated. GWCC values their cardboard &
has an excellent recycling systemFinancial success is grounded in two equally important components: 1> volume and 2> clean material, free of contaminants. For volume, the intent is to recruit Atlanta's zero waste pioneers to once again step into a leadership role. One of the underlying mottos in original ZWZ recruitment was "maximum volume, minimum decision makers." Program participants are required to provide CLEAN material - the tagline is Contamination is a Mistake!Challenge: no infrastructure exists in Atlanta or most cities to handle mini-bales. Yet mini-balers are essential due to the moderate quantity of material generated. A Dome pilot goal is to substantiate the model improves the bottom line after considering baler cost and increased labor necessary for on-site separation. The model is an prime example of Ei's concept Recycling Integrity - maintaining maximum material value with minimal energy expended.Creating infrastructure requires aggregating a team of industry pioneers within the entire value chain willing to step beyond "the way it is done" and create new operating practices. The following are the pioneers who stepped forward as industry leaders:Lead Pioneers:
- FreshPoint - nation's largest produce distributor
- GWCC | GA Dome - nation's fourth largest conference center | home to the Atlanta Falcons
- Georgia Institute of Technology (strong interest with no formal commitment)
- Orwak – manufacturer of small balers
- M-PASS Environmental – hauler, owner | seller of material
- UNICOR | Atlanta Penitentiary – recycling center
- Hilex Poly – world’s largest plastic bag manufacturer
- Novelis – world’s largest aluminum manufacturer with a recycling plant in Greensboro, GA
- Pratt Industries – world's largest manufacturer of cardboard boxes from 100% recycled content with a mill in Conyers, GA
Scott Seydel filming @ FPThe model originated as a city-wide plastic film recycling template announced in the ZWA Blog article, If it was easy, it would already be done, with FreshPoint taking the leading role. Details on the plastic film recycling template were updated in the ZWA Blog article, Plastic Film Recycling: A New Frontier. In March Ei announced a video filmed and edited by Ei Chair Scott Seydel in the ZWA Blog article, Plastic Film Recycling Template Video Published.... and then Tim gave the big YES for the GWCC participating in the plastic film recycling template via the SFCI - Dome. Immediately, the template expanded from plastic film to include common recycling materials generated at event facilities: PET, aluminum and mixed paper.To build the baseline, Tim requested a waste and recycling audit after the August 8 pre-season game by the Dome waste and recycling contractor. Although easy to determine the material generated via purchasing documents, the quantity of material separated for recycling versus sent directly to the landfill is necessary for the baseline. Understanding the contamination within the current recycling practices is another baseline component.
While the SMAT team scouted the Club Level, Tim, Holly along with Louis Herrera and David Bangs of Hilex Poly visited the loading dock to check out existing recycling practices and examine the potential mini-baler site. Once the GWCCA recycling specialist is hired, recycling rates will immediately increase when an experienced person takes ownership of material generated at the three GWCCA properties. The new position is timed impeccably with the source-separated materials recycling pilot launch.
David, Tim & Louis in
Dome loading dockIn true team spirit, Roderick Jackson with UNICOR | Atlanta Penitentiary joined the Ei folks at the August 8 game. Roderick must understand how material is generated, baled and transported to the Atlanta Penitentiary to create the most effective recycling center procedures.
Orwak baler scheduled
for Dome deliveryNext steps are delivery of a trial Orwak two-compartment baler for the Dome pilot in time for the August 23 pre-season game. While the prime August 8 game focus was post-consumer food waste, the August 23 game is source-separated material oriented. Ei Partners Novelis - the Falcons recycling partner - along with M-PASS and Pratt plan to attend the game.A primary August 23 game goal is to bale enough aluminum and mixed paper for UNICOR to make two to three standard mill size bales. In addition, it is important to calculate the time required to sort mixed material bags and make a mini-bale for labor estimates within the business case.Once the baseline and fact finding are complete, it is time for the template vision to get a reality check via a solid business plan. When the financials indicate the model promises bottom line rewards, the team will reconvene to chart the action course to refine the Dome's recycling practices, including post-consumer food waste, on-site material source separation and tailgate recycling.The Ei Team is living the tagline, Sustainability in ACTION, at the Dome!
Contract provisions require team work necessary for zero waste success
Zero waste icons like Piazza Produce and Sierra Nevada Brewing Company paved the way for zero waste success and set industry standards. The common ingredient for success: TEAM WORK! In the September 2012 ZWA Blog article, Zero Waste is a Team Sport, Piazza Produce is featured with facility manager Scott Lutocka emphasizing the team work required internally between departments and externally with the supply chain.
At the 2014 U.S. Zero Waste Business Council (USZWBC) Conference, Sierra Nevada sustainability coordinator Cherie Chastain ended her prominent Brewing a Platinum Zero Waste Program presentation with a Lessons Learned slide. The final lesson: Remember ... zero waste is a team effort!.
In November 2013 Sierra Nevada received the first USZWBC Platinum Zero Waste Certification for reusing, re-purposing or recycling an impressive 99.8% of waste generated in their operations. At the 2014 USZWBC Conference, Scott Lutocka accepted Pizza Produce's Gold Zero Waste Certification for their 95% recycling rate. The ZWA Blog article, USZWBC Conference Theme: Zero Waste Evolution, is a conference overview along with copy on Piazza Produce's certification.
Scott holding his Gold USZWBC
Certification with Sue Beets,
Common ground for Piazza Produce and Sierra Nevada is overall management has control of the team work required. Either the teammates are employees or suppliers, often with no binding contracts.
For many organizations, zero waste practices are challenging due to tenant, janitorial or complex waste & recycling contracts. As an example, an office center generally does not control the material generated by their tenants and is at the mercy of a janitorial contract executed without regard to zero waste practices. Event venues, hotels, airports, shopping malls and other large facilities are in similar scenarios where contracts in-place control their ability to create a comprehensive recycling program.
Hartsfiled-Jackson Atlanta International Airport (ATL) - the busiest airport in the world and the Sustainable Food Court Initiative - Airport Pilot - took a bold stand in 2011 when Michael Cheyne, ATL director of sustainability and asset management, included a compostable packaging contract provision in the ATL Concessionaire RFP. Michael understood compostable packaging was a key element to post-consumer food waste collection success; a legally binding contract provision was essential to ensure food vendors were team players.
In the October 2011 ZWA Blog article, Atlanta Airport Makes a Bold Sustainable Statement, the following ATL concessionaire contract provision was announced:
“Concessionaire shall use compostable serviceware along with consumer facing packaging and source separate all food service wastes for direct transport to off airport composting facilities.”
Though the provision spirit remained consistent, the language for the final concessionaire contracts was modified to flow within the document section.
Typical food court trash
The SFCI Team worked closely with Michael and his associates on developing the Atlanta Airport Compostable Foodservice Ware Packet, a three-section document: Introduction, Fact Sheet and Frequently Asked Questions. In addition, the team provided a Materials Usage document designed to track concessionaire compliance with the contract provision.
Due to the vast number of ATL food vendors, the new concessionaire contract was implemented in stages over eighteen months. With the implementation complete, the ATL sustainability and concessions departments are working together on a game plan to notify food vendors the provision must be met by a specified time. Discussions are underway for a possible phase-in by compostable packaging type - cups, flatware, plates, to-go boxes, sandwich wrap etc.
On August 8 the Elemental Impact (Ei) Sustainable Materials ACTION Team (SMAT) toured concessionaire operations with Liza Milagro - ATL senior sustainability planner - who is overseeing the compostable packaging compliance roll out. The meeting was an introduction to the industry expert support system available to Liza for document preparation and other inquiries.
With most major restaurant concepts, local to global, represented at the ATL, the contract provision implementation sets the stage for an overhaul of food court packaging. From Starbucks to PF Chang's to TGI Fridays to Chick-fil -A, restaurant chains are legally bound to serve to-go food and beverage in compostable packaging.
SMAT group with Liza
Until zero waste-oriented contract provisions are an industry standard, it takes bold leaders like the ATL to shift industry practices. In addition to bold, the leader must have a strong market hold where such provisions are a given and not part of contract negotiations.
With the Georgia Dome - current home of the Atlanta Falcons - serving as the SFCI - Event Venue Pilot, the SMAT works closely with Scott Jenkins, New Falcons Stadium general manager. Scott has a strong zero waste pedigree from his tenure at Safeco Field where his team brought the stadium to 90%+ recycling. As the new stadium RFPs are issued zero waste-oriented provisions are a given where appropriate. According to Scott:
"Contract language is a key element that sets the appropriate expectations of all parties involved in any zero waste initiative. Zero waste is a team effort that requires every party to be on the same page."
Thanks to excellent team work, the University of North Carolina - Charlotte's (UNCC) new Jerry Richardson Stadium opened with first season zero waste success. The Zero Waste initiative recognized for outstanding collaboration and partnership is an excellent overview of how UNC staff, students and foodservice provider Chartwells worked in unison to achieve zero waste success.
Scott Jenkins & Ei founder
According to Devin Hatley, UNCC environmental educator & volunteer coordinator, the stadium janitorial contract included a provision requiring staff to follow UNCC zero waste practices. Note Chartwells was a driver in the zero waste program without any specified provisions.
Ei founder Holly Elmore and Ei general counsel Greg Chafee of Thompson Hine are crafting an industry paper dedicated to contract provisions that support zero waste practices. The paper will provide simple contract language examples for service provider, tenant or other contracts critical to program success or demise.
Across the board, zero waste icons agree team work is essential to success. Without public policy or regulations, legally binding contract provisions are an answer to gathering critical players on the same page, same paragraph, same sentence!
Ei Charlotte Visit: Busy, Productive & Fun!
The Elemental Impact Team visited Charlotte, NC July 30 through August 01 to reunite with long-term pals, meet new pioneers and brainstorm on the powerful Ei | Mecklenburg County Government (MCG) synergies. It was a busy three days filled with meetings, tours and strategy sessions.
From Atlanta, Sarah Martell with Innovia Films, Kim Charick with the EPA Region IV and Ei founder Holly Elmore traveled to Charlotte. The four-hour travel time was spent in active discussions on background and future plans for Charlotte work and beyond. On the second and third days Ei Partners Natur-Tec and Keter Environmental Services (KES) joined the Atlanta folks.
Kim & Sarah kept tradition with a
Starbucks stop before leaving Atlanta
Ei Charlotte work began when Concord Mills (CM) accepted the Sustainable Food Court Initiative Shopping Mall Pilot role in 2011. Ei Partner HMSHost's foodservice operations at the CM food court and the Charlotte-Douglas International Airport provides a strong foundation for Charlotte business and government relationships.
In March, 2013 HMSHost and Simon Property Group | CM hosted the Charlotte Ei Partner Tours to educate on the SFCI - CM successes via presentations and tours. The IMPACT Blog article, Charlotte Ei Partner Tours, is an overview of the tours while the ZWA Blog post, Bring the Possible Out of Impossible, dives into zero waste successes. PPT presentations are available for download on the Ei Partner Tours page.
The August 2012 ZWA Blog article, ACTION: Theme for the SFCI Shopping Mall Pilot, announced the food waste collection for compost, excess food donation and plastic film recycling programs.
Kim checking out the clean
plastic film bale @ Concord Mills
The first Ei Team meeting was at CM with discussions centered on a game plan to refine existing practices into new dimensions of impact.
As the pioneer in mall plastic film recycling, CM general manager Ray Soporowski orchestrated an excellent system that flows with his tenant base and back-of-the house (BOH) logistics. Due to available space, there is one Orwak baler servicing approximately 70% of the tenants. With pending renovations, there is potential space at the opposite end of the large mall to service the remaining tenants. A refinement exploration is using the small baler for other materials currently destined for landfill. An example is the abundant receipts generated at tenant point-of-sale stations.
In alignment with the SFCI's stated post-consumer food waste focus, the goal is to move forward with front-of-the-house food waste collection in the popular food court. The ZWA Blog article, SFCI targets post-consumer food waste, announces the post-consumer food waste focus at each of the SFCI Pilots.
CM program refinements are slated for fall planning with January | February 2015 implementation, after the busy holiday season.
Ray with Sarah & Kim next to
the Orwak baler
In addition, the SFCI Team intends to create a mall manual with simple instructions for BOH food waste collection for compost and excess food donation program development. With an abundance of malls in Mecklenburg County there is ample opportunity to refine the manual instructions while implementing BOH food waste collection practices.
A first-time visit to Wallace Farm Soil Products was a delight! Family-owned since the mid 1800's, Wallace Farm is a compost, soil and mulch farm where most of the products are bagged on-site for retail sale. Although food waste generated by foodservice operations is not currently accepted, Eric Wallace is enthusiastic to explore pilots with food waste and compostable packaging geared towards the impact on final product specifications. Laurette Hall - MCG environmental manager waste reduction - joined the Ei Team for the Wallace Farm tour.
Beyond discussing food waste composting pilots, the Ei Team was thrilled to discover the miniature horse herd, complete with an hours old foal.
A Wallace Farm mare enjoying
a tasty lunch
After the Wallace Farm tour, the group headed for a late lunch at Whiskey Warehouse located in the Plaza Midwood neighborhood. Lunch was an excellent time to discuss the full Thursday and Friday itinerary.
A casual Ei dinner at Atlanta-based Taco Mac was a great setting to relax from a busy day. Conversation flowed between personal and business topics while the local and out-of-town folks enjoyed getting to know each other. Ei Partner Rick Lombardo of Natur-Tec joined team at dinner and was briefed on the next day meetings. Eric & Betsy Dryer - local distributor for Ei Partner Grease Lock Filters - were a welcome addition to the dinner group along with Brian Shetron of HMSHost-CM and Justin Senkbeil of CompostNOW.
Thank you Sarah Martell of Innovia Films for hosting the dinner.
The second day began at Joseph A. Grier Academy, a Charlotte-Mecklenburg Schools elementary school, with a focus on their impressive recycling practices. It was empowering to witness the staff's engagement, excellent educational signage and the painted recycling dumpster.
Grier Academy participated in the 2014 Paint-A-Can Contest and their recycling eight-yard dumpster was fantastic! The 2014 Paint-A-Can Video is an excellent contest overview along with featuring the winners. Here is the formal contest description:
Grier Academy Pant-A-Can
Elementary, middle and high schools throughout the County are participating in an innovative program that rewards schools for thinking creatively about the subject of recycling.Registered teams are provided with everything they need to work with their students to design and then paint a recycling-themed landscape on their exterior recycling containers. Five lucky schools will rise to the top and take home their shares of the $12,500 bounty.
Coca Cola Bottling, Republic Services, ReCommunity, Sherwin Williams and Keep Mecklenburg Beautiful, want to thank all the participants for their excellent, innovative entries in the 2014 Paint A Can contest.Next on the agenda was a meeting with the Charlotte professional sporting event facility owners | managers.The meeting purpose was to introduce the group to Ei pilots in the development stage and garnering interest to participate in template creation.
Devin Hatley, UNC Charlotte environmental educator & volunteer coordinator, attended the meeting and shared the new Jerry Richardson Stadium's first season zero waste success. The Zero Waste initiative recognized for outstanding collaboration and partnership is an excellent overview of how UNC staff, students and foodservice provider Chartwells worked in unison to achieve zero waste success.
Thank you to The Charlotte Knights for hosting the great meeting. Mark McKinnon, Charlotte Knights director of stadium operations, was enthusiastic to explore working together once the 2014 season ends in September. The timing is perfect for an October Ei Charlotte visit!
Mall tours were on the afternoon agenda as Ei Partners KES COO Matt Hupp and diversion manager Micah Beck met the team at Carolina Place, a General Growth Properties mall. Jake Wilson - MCG environmental supervisor, joined the Ei Team for lunch at Harper's along with touring the recently implemented BOH food waste collection for compost program. Thank you Rick Lombardo of Natur-Tec for hosting the delicious and productive lunch.
As an EPA Scaling Up Compost in Charlotte Grant participant, Carolina Place receives support from the Grant Team along with food waste compost program upfront costs covered under the Grant. In April the Grant Team visited Charlotte for three days to educate foodservice operators on the Grant and recruit participation. The ZWA Blog article, Charlotte Focuses on Food Waste with EPA Grant Support, chronicles the April Grant Team visit. Ei is a sub-grantee while Ei Strategic Ally The Sustainable Packaging Coalition is the grantee.
A happy server scraping dishes
into the compost bin @ Harper's
Carolina Place's two seated dining restaurants, Harper's and McAliister's Deli, are separating prep food waste along with plate scrapings for collection for compost. It was thrilling to witness the Harper's staff enthusiasm to separate food waste for compost.
Next stop was SouthPark Mall to tour the plastic film recycling practices in-place. Due to corporate reorganization within the Simon sustainability department, SouthPark Mall will delay joining the EPA Grant program until the fall.
Jake Wilson (MCG), Jim Lanier (Earth
Farms) & Matt Hupp (KES)
A busy day ended with an Ei | KES strategy session to develop an action plan through year end. An excellent dinner followed at Rooster's where conversation remained food waste-oriented, when not discussing our love of well-prepared food!
The final day began with a powerful MCG | Ei brainstorming session. In addition to Laurette and her team, Jeff Smithberger - MCG director, solid waste - joined the session as an invaluable contributor to the vibrant discussions. Outcome: 1> recap call with Holly and Laurette and 2> potential October Ei visit for introductory meetings with the City of Charlotte and local sustainability | hospitality organizations.
The Charlotte visit ended with a lovely lunch at the Charlotte Airport compliments of HMSHost. Eric Dyer met earlier with Brian Shetron of HMSHost to quantify the GLF airport-wide installation within the Ei Airborne Kitchen Grease, a proactive approach, Initiative. Thank you Brian for hosting a fabulous lunch.
For new Ei Partner Rick Lombardo of Natur-Tec, the Charlotte visit was an inaugural Ei adventure! It was lovely welcoming Rick into the Ei family and learning another "foodie" is part of the team. Next week Rick travels to Atlanta for his second adventure at the August 8 pre-season Atlanta Falcons game.
recycling bins at Grier Academy
For a pictorial recap of busy, productive and fun Charlotte trip, visit the Ei FB album, July | August 2014 Ei Charlotte Visit.
The four-hour return drive was perfect to recap the visit and strategize on action plans. Before hitting the Georgia state line, the brand new Sustainable Materials ACTION Team was grounded with its name, scope, activities and members. Sarah serves as the SMC Chair and Kim joined the committee from her back seat position.
Next Friday morning SMC members tour Hartsfield-Jackson Atlanta International Airport - the busiest airport in the world AND the SFCI - Airport Pilot! - concessionaire operations.
YES, it was a productive visit on many levels, impacting Charlotte and beyond.
SFCI targets post-consumer food waste
When the Zero Waste Zones launched in 2009 Atlanta was thrust into the national spotlight as the leader in the commercial collection of food waste for compost. As highlighted in the CNN story City aims for zero waste, the ZWZ focused on back-of-the-house (BOH) | pre-consumer food waste collection for compost.
Chef Ahmad Nourzad
w/ Affairs to Remember"It was Easy - Thank You" was a common phrase from ZWZ Participants. Yet arriving to this point was NOT easy! It took a team of industry leaders who were willing to figure out by trial and error the new "easy" food waste collection practices. Kudos to Patrick Cuccaro of Affairs to Remember, Randy Childers of The Hyatt Regency, Steve Simon of fifth group restaurants, Executive Chef Frank Abbinanti of Levy Restaurants | Georgia World Congress Center, to name a few, for leading the industry in pre-consumer food waste collection!With Elemental Impact's (Ei) ZWZ role complete, the National Restaurant Association (NRA) purchased the ZWZ in late 2012 to augment its ConServe Program. The ZWZ sale substantiated Ei as a powerful program creator. A common phrase in Ei founder Holly Elmore's many speaking engagements summarizes Ei's industry role:Ei is a creator, an incubator.Ei determines what could be done that is not being done and gets it done.Ei brings the possible out of impossible.Ei identifies pioneers and creates heroes.The August, 2013 IMPACT Blog article, Ei Emerges Strong from a Metamorphosis, announces the Ei triple-platform focus: Product Stewardship, Recycling Refinement and Water Use | Toxicity. Within Recycling Refinement - moving beyond landfill diversion - post-consumer food waste collection is a primary focus, along with on-site source-separated material for recycling collection.As ZWZ Participants, each of the Sustainable Food Court Initiative Pilots have strong pre-consumer food waste collection commitments. Below is a recap of the respective SFCI Pilot's goals for post-consumer food waste collection for compost or other state-permitted destinations other than landfill:The 2014 | 2015 primary SFCI focus is post-consumer food waste collection.As the SFCI - Shopping Center Pilot, Concord Mills in Charlotte, NC takes an industry leading role in mall food court BOH food waste collection, wasted food donation and plastic film recycling. The March 2013 ZWA Blog article, Bring the Possible out of Impossible, highlights the strong working relationship with Ei Partner HMSHost (food court concessionaire) and mall owner Simon Property Group.
Ray with his Orwak baler,
the workhorse of the plastic film
recycling programIn April, Concord Mills general manager Ray Soporowski hosted the U.S. Environmental Protection Agency, Region IV Scaling Up Compost in Charlotte Grant Team for a tour of the food waste and plastic film recycling programs. During the tour, Ray agreed to pilot a post-consumer food waste collection program in the food court. The game plan is to meet in the summer to devise a game plan for implementation after the busy year-end holiday season. The ZWA Blog article, Charlotte Focuses on Food Waste with EPA Grant Support, recaps the April Charlotte visit.The Ei Team visits Charlotte July 30 - August 01 for three days of powerful tours, meetings and strategy sessions. A meeting with Ray on the Concord Mills post-consumer food waste collection pilot is scheduled as a top priority.In 2011 Hartsfield-Jackson Atlanta International Airport, the busiest airport in the world, made a bold sustainable statement by including a provision in the Airport Concessionaire Request for Proposal requiring food vendors to use compostable packaging.
Ei Chair Scott Seydel w/ Scott
DeFife of the NRA w/the
Going Green Airports AwardThe provision announcement coincided with the Atlanta Airport stepping forward as the first SFCI Pilot. For an overview of the groundbreaking provision, visit the ZWA Blog article, Atlanta Airport Makes a Bold Sustainable Statement. The SFCI - Atlanta Airport won a 2011 Going Green Airports Award for the contract provision.The Ei Atlanta Airport Compostable Packaging Information Packet page is an overview of the comprehensive document prepared by the SFCI Team in 2012 to educate airport concessionaires on the contract provision.With the new contract completing its eighteen month implementation process, the Airport is informing concessionaires the compostable packaging provision is effective by year end. Liza Milagro - Atlanta Airport senior sustainability planner - is orchestrating a series of lunch and learn sessions to educate and prepare the Concessions Department for provision compliance.
Liza & Doug @ Atlanta AirportSFCI co-chair Doug Kunnemann of NatureWorks works closely with Liza on developing a Compostable Packaging Products Manual to aid concessionaires in meeting the contract provision. The document focus is on the compostable packaging definition and how to communicate the packaging requirements within the concessionaire supply chain.On Friday, August 8 Liza meets with the newly formed Ei Sustainable Materials ACTION Team chaired by Sarah Martell of innovia Films to tour the airport concession operations. Committee members Grant Braasch of NatureWorks, Rick Lombardo of Natur-Tec and Wendell Simonson of Eco-Products will share their expertise with Liza and offer their on-going support.The Ei Sustainable Materials ACTION Team is a team of industry experts from non-profits and private enterprise who provide support to foodservice operators eager to refine their food waste collection practices. One of the main committee tasks is to support the SFCI Pilots as they embark on post-consumer food waste collection programs.The Georgia World Congress Center Authority, including the Georgia World Congress Center, Georgia Dome and Centennial Olympic Park, was the first ZWZ Participant and hosted the acclaimed 2009 press conference launching the program. A veteran to zero waste practices, the GWCC is eager to refine their recycling programs. Tim "picking the bowl" @
2013 Falcons GameIn early 2012 GWCCA director of sustainability Tim Trefzer gave the big YES to the Georgia Dome serving as the SFCI - Event Venue Pilot! For the 2014 Atlanta Falcons season, the SFCI - Georgia Dome announces the following goals:
Establishing baselines | fact finding for the business model development is the first action step and timing is impeccable with the upcoming August 08 & 23 pre-season Falcons home games. Future articles will document the planning and action necessary to accomplish the 2014 Atlanta Falcons Season Goals.Food donation programs are integral to successful post-consumer food waste systems. In the original ZWZ Criteria, participants were required to donate excess food in accordance with the Good Samaritan Food Donation Act. Often there is prepared food deemed unservable due to quality standards yet meets the donation standards.
- Implement a post-consumer food waste collection program
- Source-separate material generated for on-site produced mini-bales
- Expand game day tailgate recycling initiatives in the GWCC-owned parking lots; explore recycling possibilities at privately held parking lots.
Perry with food ready for donationPerry Kranias with HMSHost - Tampa International Airport is a leading pioneer in maximizing donated food in commercial foodservice operations. The ZWA Blog's most popular article (almost to 8,000 pageviews!), Reduce First, Donate Second, Compost Third, is an introduction to the Tampa Airport donation program.HMSHost contracts with the Food Donation Connection (FDC) on a national basis to orchestrate their donation programs. FDC is a NRA partner organization who specializes in the tax benefits generated by food donation programs. In partnership with YUM! Brands, FDC produced an excellent video, HMSHost and Food Donation Connection Food Rescue, on their system featuring the Tampa Airport donation program.The post-consumer food waste goals are stated, action plans are established or in the formation stage, and the Ei Team is mobilized to provide guidance and support to industry pioneers.Ei's tagline Sustainability in ACTION is indeed in action for post-consumer food waste programs. Let the possible flow from the impossible while pioneers segue into heroes!
Atlanta Shines as Zero Waste Conference Host City
Atlanta, a city with strong zero waste roots, was a perfect host for the third annual U.S. Zero Waste Business Council (USZWBC) Conference in early May. With the 2009 Zero Waste Zones launch, Atlanta took a leadership role in the commercial collection of food waste for compost.
The common thread in Atlanta's
zero waste story
National media attention followed with the CNN story City Aims for Zero Waste that aired prime time along with homepage listing during Earth Week 2009. Later in the year, the New York Times front-page article, Nudging Recycling from Less Waste to None, featured ZWZ Champion Steve Simon, Fifth Group Restaurants partner. The ZWA Blog article, Atlanta: Host City for 2014 USZWBC Conference, gives a short synopsis of Atlanta's zero waste history along with an USZWBC overview.
As a conference partner and media sponsor, Elemental Impact played a leading role in bringing the national conference to Atlanta along with orchestrating the local flavor portion of the excellent program. The ZWA Blog article, Creating Value Through Zero Waste, recaps the many powerful Atlanta meetings preparing for the event. Promoted pre-conference in the ZWA Blog article, National in Focus, Local in Flavor, the 2014 USZWBC Conference Program was well balanced between national | local presentations, with sessions geared toward zero waste veterans and those embarking on the journey.
Ei Partners, Advisers and Strategic Allies were prominent at the conference serving as panel moderators | presenters, conference sponsors and promotional partners. In addition to their speaker roles, Ei Partners Novelis, NatureWorks, Orwak and CleanRiver Recycling Systems stepped forward as conference sponsors. Ei Strategic Ally Sustainable Atlanta served as the conference Local Host while Allies Sustainable Packaging Coalition, Institute for Local Self-Reliance and Green Chamber of the South were Promotional Partners.
CleanRiver's Sponsor booth
Following USZWBC executive director Stephanie Barger's conference opening remarks, U.S. Environmental Protection Agency (EPA) Region 4 administrator, Heather McTeer Toney welcomed the participants from across North America to Atlanta and gave an overview of the region's zero waste commitment.
As the opening plenary keynote speaker, Ei Adviser and ZWZ Founding Chair, Laura Turner Seydel served as Atlanta's Ambassador with her impressive talk on Atlanta's resilient spirit and the many grass roots organizations who make a tremendous impact, individually and collectively. In her closing, Laura spoke on Captain Planet's profound influence on the generation stepping into national leadership roles and how the Captain Planet Foundation keeps the Planeteer spirit alive through programs like the Learning Gardens.
Stephanie & Laura
Photo courtesy of Melissa Selem
After Laura's keynote, Ei founder Holly Elmore moderated the opening plenary panel on Atlanta's Zero Waste Story including Suzanne Burnes, Sustainable Atlanta executive director, Denise Quarles, City of Atlanta director office of sustainability, Michael Cheyne, Hartsfield-Jackson Atlanta International Airport (Atlanta Airport) asset management & sustainability director, and Scott Jenkins, the New Atlanta Falcons Stadium general manager.
Within the introductions, Holly wove the common ZWZ thread at the foundation of current zero waste success. During the ZWZ launch and early years, Suzanne served as the Georgia Department of Natural Resources Sustainability Division assistant director and gave unwavering support through exciting, though often challenging times. At Sustainable Atlanta, Suzanne steers the metro region's EcoDistricts program and LookUp Atlanta, a gathering space to share, celebrate and inspire the good work happening every day to create a better, healthier community.
The City of Atlanta joined the ZWZ and was a strong advocate with many introductions, including the Atlanta Airport. In her role, Denise expands upon the ZWZ foodservice industry focus to the community at-large including residential curbside recycling services. Under Denise's tutelage, the City launched Power to Change: One City. One Plan. 10 Impact Areas, a comprehensive city-wide sustainability initiative.
Holly moderating the panel
In addition to joining the ZWZ program, the Atlanta Airport serves as the Sustainable Food Court Initiative (SFCI) Airport Pilot. The 2011 ZWA Blog article, Atlanta Airport Makes a Bold Sustainable Statement, announced the groundbreaking contract provision requiring airport food vendors to use compostable serviceware and consumer-facing packaging under the then new concessionaire contract.
Michael gave a profound presentation on the sustainability and zero waste initiatives at the busiest airport in the world. A true pioneer, Michael is taking an industry leadership role in a proactive approach to Airborne Kitchen Grease (AKG), a costly by-product of cooking. Approvals are in-process for a campus-wide installation of Grease Lock Filters in airport concessionaires. The proactive AKG approach is staged to reduce airport water usage by an estimated 1.1 million gallons per year while concessionaires save approximately $7,300 annually per location.
Michael @ the podium
The ZWA Blog article, Atlanta Airport Presents a Proactive Approach to Airborne Kitchen Grease, announces the American Association of Airport Executives' February | March publication Airport Magazine article, AIRBORNE KITCHEN GREASE: A New Frontier in Sustainability, A simple solution saves tremendous water use, labor and dollars, co-written by Michael and Holly.
Next at the podium was Scott Jenkins, who recently relocated to Atlanta from Seattle. A zero waste veteran, Scott brought Safeco Field to zero waste during his tenure as the Seattle Mariners vice-president of operations.
Holly & Scott
during break after the panel
Photo courtesy of Melissa Selem
It was exciting to hear the deep sustainability commitment by Arthur Blank, Falcons owner and Home Depot co-founder, for the stadium construction and operations.The Falcons made a strong statement by hiring the new stadium general manager and contracting with foodservice operator Levy Restaurants three seasons prior to the stadium opening.
... and the ZWZ common thread? The Georgia Dome is one of three facilities within the Georgia World Congress Center campus, a ZWZ Founding Participant and host to the 2009 ZWZ launch press conference. In addition, the Georgia Dome serves as the SFCI Event Venue Pilot with intentions for the new stadium to continue as the pilot when it opens.
During the first conference day lunch, EPA Chief, RCRA Programs & Materials Jon Johnston gave a Food Recovery Challenge overview along with accolades to the impressive program recruitment in less than three months. The ZWA Blog article, EPA Food Recovery Challenge: Region IV launches FRC in hospitality sector, gives program details and an introduction to the food waste dilemma; the Ei Joins EPA FRC article details Ei's role in promoting the program.
After Jon's presentation, Stephanie took the podium to present USZWBC Zero Heroes 2014 Awards and a Zero Waste Certification plaque. USZWBC Board vice-president Gary Liss was presented with the Board Member of the Year award for his amazing industry dedication and unwavering organization commitment.
Ei close friend Scott Lutocka of Piazza Produce received the Zero Waste Cheerleader 2014 Award for his heroic efforts promoting zero waste across industry boundaries. The Zero Waste is a Team Sport ZWA Blog article gives an overview of Piazza Produce's zero waste practices in-place at their distribution center. While at the podium accepting his personal award, Scott also accepted the Piazza Produce Gold Zero Waste Certification plaque.
Awards are a team effort
Ei Team picture courtesy of Scott Lutocka
Holly was presented with the Zero Waste Promoter of the Year - what an honor! With tears in her eyes Holly gave a heartfelt thank you as she accepted the award. The conference was indeed a powerful event for Ei.
In addition to the formal conference awards, Scott and Holly received Zero Waste Warrior Super Hero capes from dear friend Heinz Weverink of Merciel Materials. At Heinz's request, Samantha Heburn made the capes from 100% reclaimed material. The capes are a treasure and most appreciated.
Scott & Holly in their
Zero Waste Warrior capes!
Photo courtesy of Melissa Selem
During the second conference day the plenary keynotes and panels were interspersed with morning and afternoon break out sessions, many moderated by Ei staff or affiliates. In the morning, Holly moderated the Scaling Up Composting in Charlotte panel on the EPA Region 4 Sustainable Packaging Coalition Grant by the same name.
Kim Charick with the EPA gave an overview of the grant importance and the EPA's commitment to support food waste collection for compost. Next Laurette Hall with Mecklenburg County gave an overview of the Charlotte metro area's strong waste reduction practices, including food waste collection pilots in several county schools. Wrapping up the panel, Anne Bedarf with the SPC gave a synopsis of the grant goal, tasks and objectives along with a progress-to-date update.
For grant details, visit the ZWA Blog article, Scaling up composting in Charlotte, NC. The Charlotte Focuses on Food Waste with EPA Support article is a recap of the Grant Team April visit to Charlotte.
The EPA Grant Panel
photo courtesy of Melissa Selem
In the afternoon Holly moderated the Recycling Refinement panel on the metro-wide recycling template pilot that gives the corporate community an alternative to single-stream recycling while improving bottom lines. Aligning with Ei's concept Recycling Integrity - maintaining maximum material value with minimum energy expended - the template is grounded in material source-separation at the generation point.
The ZWA Blog article, If it was easy, it would already be done, introduces the template along with inherent challenges. Beginning with plastic film recycling, the template expanded to the common recycled items - PET (#1 plastics common in bottled beverages), aluminum and paper | fiber- when the GWCC joined as a Template Pioneer. The panel represented the template value chain.
Leading the panel, Mark Lanning with Tomra | Orwak gave an overview of current single-stream recycling systems and how on-site material source-separation using small balers aligned with Recycling Integrity.
Next Preston Fletcher with FreshPoint - the nation's largest produce distributor - presented on their role as the Lead Template Pioneer including examples of how internal practices were modified to eliminate contamination.The ZWA Blog article, Plastic Film Recycling Video Published, announces Ei's video filmed and edited by Ei Chair Scott Seydel on initial action steps in template development.
Preston's comments on the lack of existing infrastructure were the perfect segue to M-PASS Environmental's role in template development. Lorraine White discussed route density creation for small bale collection and working with the template recycling center on aggregating material into standard size bales. From the audience, Marvin Blow - associate warden at the Atlanta Penitentiary - confirmed the Atlanta Penitentiary will serve as the template recycling center where inmates re-bale the material to hold until sold by the tractor trailer load.
Lorraine @ podium
photo courtesy of Scott Lutocka
Closing the panel, Kurt Schmitz with Pratt Industries gave an overview of Pratt's 100% recycled content cardboard box manufacturing. In addition, Kurt stressed how keeping the template material local generated jobs and spurred the community economy. With their North American headquarters in nearby Conyers, GA, Pratt is the end market for fiber collected in the template.
Keeping with the local theme, Ei program administrator Melissa Selem moderated the Zero Waste: Georgia Grown panel where the ZWZ were once again the common thread among the presenters. Abbey Patterson - Atlanta Recycles (AR) director - worked closely with Holly on the founding ZWZ Participant recruiting; the ZWZ - Downtown Atlanta was in partnership with AR. At the podium, Abbey educated on how AR is central to metro Atlanta's many recycling programs and success stories.
Gloria Hardegree - Georgia Recycling Coalition executive director - was the AR Chair during the ZWZ launch and a strong supporter. In her presentation, Gloria shared the GRC's Made in Georgia - from Recycled Materials initiative. For an overview, the seven plus minute video GRC - Made in Georgia produced by Greenshortz gives an excellent snippet of the strong end markets for recycled material in Georgia.
Following Gloria, Fifth Group Restaurants partner Steve Simon presented on Pioneering Zero Waste for a Restaurateur. As the first dumpster-free restaurant in Atlanta, Steve was featured in the October 2009 front-page New York Times article referenced in the second paragraph. Although easy now with long-term zero waste practices in place, Steve shared the challenges faced by a restaurant group with numerous concepts and varying waste | recycling options offered by landlords.
Zero Waste: GA Grown panel
photo courtesy of Mike Simone
With the 2012 National Restaurant Association ZWZ purchase, Jeff Clark - NRA ConServe program director - was perfect to wrap-up the session with his NEW ZWZ, Atlanta's Business-Savvy Conservation Program, presentation. The NRA article, Sustainability, zero waste top agenda at business council conference, is a great session recap supported by industry leader quotes.
Thanks to Ei's introductions, Suganthi Simon (EPA), Tim Trefzer (GWCC) and Cindy Jackson (Georgia Institute of Technology) presented on the Zero Waste in Sports panel. Suganthi gave a high level perspective in her Fostering a Culture of Sustainability in Collegiate Sports session while Tim and Cindy were grounded in success stories at their respective facilities.
In 2013 the Georgia Dome hosted the Final Four with great success on zero waste, community involvement and overall sustainability fronts. The ZWA Blog article, Final Four green footprints continue after the games, includes a summary of the Final Four's substantial impact before, during and after the games. For in-depth details, the Final Four Sustainability Report is available for download on the Elemental Impact Resources page under the Event Recycling section.
Laura & Tim happy to reconnect
A zero waste veteran, Cindy oversees an award-winning recycling program at Ga Tech with on-site source-separation used campus-wide. After a Ga Tech campus overview, Cindy presented on the game day grass roots recycling practices at Bobby Dodd Stadium, including tailgate programs and food waste collection for compost in the stadium suites.
Always willing to share her success recipe, Cindy hosted Tim on the GA Tech campus in February 2012, marking the beginning of a strong friendship. For a pictorial recap of the campus tour, visit the Ei FB album, 02-27-12 GA Tech Hosts GWCCA. Check out the pictures of the CLEAN streams collected from student source-separated recycling centers.
Ei Partner Bruce Buchan of CleanRiver presented on Zero Waste: The 3 C Approach in the Property & Facility Management morning panel. According to Bruce, the Three R's (reduce, reuse, recycle) are augmented with the Three C's: Culture, Communication & Collection in effective recycling programs. For an in-depth Three C synopsis, visit the ZWA Blog article, Evolution of the Three R's along with substantiation of CleanRiver's long-term commitment to customers like Ga Tech.
In the afternoon, Ei Strategic Ally Anne Bedarf of the SPC moderated the Sustainable Packaging panel where Ei Partner Steve Davies of Natureworks presented on Perspective in Packaging and Zero Waste. As the manufacturer of Ingeo - a biopolymer (polylactic acid) - used to create eco-friendly plastics and fibers, Natureworks is at the forefront of incorporating compostable plastics into foodservice and other industries packaging.
Michael & Anne chat during a break
photo courtesy of Melissa Selem
For commercial food waste collection programs, compostable packaging is essential to prevent plastics and other contaminants from entering the material stream. Steve's colleague, Doug Kunnemann co-chairs the SFCI where post-consumer food waste collection initiatives are the primary 2014 focus.
A keynote speaker for day two of the conference, Brenda Platt of the Institute for Local Self-Reliance, Ei Strategic Ally, was inspiring at the podium during her Pay Dirt: Composting in America to Reduce Waste, Create Jobs, and Enhance the Soil. Brenda educated the attentive audience about the vital role food waste collected for composting plays in soil, water and air quality.
Later in the morning, Ei Partner John Gardner of Novelis presented on Driving to a Closed Loop Business Model & Zero Waste. Epitomizing the critical role played by the supply chain in zero waste initiatives, Novelis takes a proactive approach to their environmental footprint as well as their customers' impact. As the world's largest manufacturer of rolled aluminum, shifts in Novelis practices have a profound global impact in many industries and markets.
In the Zero Waste Branding & Social Marketing panel, Ei Supporter and zero waste pioneer, Patrick Cucarro - Affairs to Remember (ATR) managing director - gave an excellent presentation on how impressive internal practices segue into powerful external messaging. Keeping with an ATR core value "We're Serious About Fun," Patrick used a clever spaghetti analogy intertwined within his presentation.
The ZWA Blog article, USZWBC Conference Theme: Zero Waste Evolution, is an overall conference recap featuring prime plenary keynote and panel presentations, including more detail on John, Brenda, and Patrick's important presentations. Conference PPT presentations are available to view on the USZWBC 2014 Conference program page by clicking on the specific session title.
For a conference pictorial recap, visit the Ei FB album, 2014 USZWBC Conference in Atlanta. The Ei site USZWBC Conference page recaps each of the above keynote & panel presentations along with short descriptions and PPT presentations available for download.
The amazing duo:
Emily & Stephanie!
photo courtesy of Melissa Selem
Conference success is always grounded in strong collaborative efforts. The USZWBC core team - Stephanie & Emily DeCremer - were amazing to work with on the local flavor within an astounding national conference. Kudos to the USZWBC on another phenomenal conference! ... onward to Los Angeles for the 2015 USZWBC Conference!
USZWBC Conference Theme: Zero Waste Evolution
Inherent within the excellent 2014 U.S. Zero Waste Business Council Conference program hosted in Atlanta, GA was the significant industry evolution since the inaugural 2012 conference.
At the 2012 conference held in Costa Mesa, CA, the program featured national and regional companies who took pioneering roles in corporate zero waste practices. Morning keynote speaker Eiko Risch of Ricoh Electronics gave an impressive overview of Ricoh's zero waste and sustainability accomplishments. As with other speakers, Eiko detailed the necessary ingredients for zero waste success: top management buy-in, employee participation and supply chain engagement to name a few. Bottom line improvement was a common theme among presenters.
Eiko Risch & USZWBC
executive director Stephanie Barger
The ZWA Blog article, USZWBC hosts first rate conference, is a conference overview along with dialogue on Zero Waste Basics.
For the second USZWBC Conference, Cincinnati was the host city for the stellar program. With Zero Waste Basics established the prior year, the 2013 conference program focused on fine tuning practices to ensure zero waste success. At the 2012 conference top management buy-in was discussed as vital to successful programs. In 2013, Scott Stephenson - Mitsubishi Electric America corporate manager - stressed the importance of top management engagement. In addition, Scott emphasized Know Your Trash, Up Close and Personal, the name of the ZWA Blog article documenting the first day of the 2013 conference.
In addition to "Know Your Trash" several other common themes intertwined the presentations:
- securing associate engagement supported by consistent, repetitive training
- rewarding employees for program participation along with system improvement suggestions
- utilizing peer pressure as a motivator for the late adopters | nay sayers
- incorporating simplicity into program parameters and logistics.
For the 2014 USZWBC Conference - Creating Value Through Zero Waste, the superb program topics substantiated the zero waste industry's continued evolution. Hosted in Atlanta, GA - a city entrenched with zero waste roots via the 2009 Zero Waste Zones launch - the conference sessions addressed the far-reaching impacts of zero waste practices.
Brenda Platt - Institute for Local Self-Reliance co-director - opened the second day programs with her keynote presentation, Pay Dirt: Composting in America to Reduce Waste, Create Jobs, and Enhance the Soil. Brenda educated the attentive audience about the vital role food waste collected for composting plays in soil, water and air quality. In addition to environmental impact, Brenda emphasized composting facilities create jobs and contribute to the local economy.
Brenda @ the podium
Food and beverage packaging plays a critical role in food waste collection for composting programs. Plastic contamination, whether from plastic foodservice items or plastic-coated paper plates, cups and bowls, is a serious concern in composting operations. In her presentation, Brenda shared EcoCycles' Microplastics in compost is a BIG potential problem website page, which explains why plastics in soil are as dangerous to our environment as plastics in our oceans.
Composting is a local venture and Brenda gave examples how many communities, including Portland, Seattle, San Francisco and Austin, address food waste via public policy and regulations. Seattle incorporated packaging requirements within the city regulations.
As an Ei Advisory Council Member, Brenda worked closely with Elemental Impact on the Atlanta Airport's compostable packaging requirement provision in the 2011 concessionaire contract. Brenda featured the Atlanta Airport work in her presentation.
Brenda's slide on the
SFCI - ATL Airport work
Along with support from the Sustainable Food Court Initiative Team, ILSR | Ei issued the Atlanta Airport Compostable Foodservice Ware Packet that explains the contract provision, defines compostable packaging along with an explanation of its role in food waste collection programs, and includes a frequently asked questions section. The ZWA Blog article, Atlanta Airport Makes Bold Sustainable Statement, announces the contract provision.
Following Brenda's keynote presentation, Sierra Nevada Brewing Company sustainability coordinator Cheri Chastain moderated the Businesses Lead the Way to Zero Waste plenary panel. First at the podium, General Motors global waste reduction manager John Bradburn gave a creative, impressive presentation on Reimagining Waste.
Committed to traditional zero waste practices, GM has 111 landfill-free facilities with 50 in North America. In 2006, GM initiated a vehicle component recovery program that evolved from landfill avoidance to supporting natural habitats and community involvement. According to John: When is recycling a material bad? When it can be reused for more value, less energy demands. Ingenuity and creativity are necessary ingredients to establish reuse programs that make a difference in the community.
Volt battery case nesting box
GM donated 4,000 yards of scrap sound absorption material from the production of Malibu and Verano sedans to a non-profit. Around 800 self-heated, waterproof coats that transform into sleeping bags for homeless individuals were made from the scrap material. Spent pallets are dismantled and used in building construction. Cadillac parts transport packaging are used for raised bed urban agriculture. In Uzbekistan, the grass on the factory grounds is baled for hay.
By 2020, a GM goal is all manufacturing sites have wildlife habitat certificate or the equivalent, where feasible. In alignment with this goal, scrap Volt battery cases are made into wildlife nesting boxes that provide a safe haven to lay eggs.
In alignment with using manufacturing by-products to benefit natural habitats, Ei Partner CleanRiver Recycling Systems (CR) introduced their Project Nest Box program. Bird box assembly kits are made using 98% post-consumer content plastic board scraps from CR's recycling bin production. The boxes are donated to schools in kit format, complete with assembly hardware required, ready for the students to assemble and place on school grounds.
Laura Turner Seydel &
Bruce Buchan with a CR Nest Box
At the conference, CleanRiver CEO Bruce Buchan and Laura Turner Seydel, Captain Planet Foundation (CPF) Chair, discussed Project Nest Box's alignment with the CPF Learning Garden Program. Future blog articles will chronicle the seeds planted at the conference.
Wrapping up the plenary panel, Ei Partner Novelis Vice-President and Chief Sustainability Officer John Gardner presented on Driving to a Closed Loop Business Model & Zero Waste. Epitomizing the critical role played by the supply chain in zero waste initiatives, Novelis takes a proactive approach to their environmental footprint as well as their customers'. As the world's largest manufacturer of rolled aluminum, shifts in Novelis practices have a profound global impact in many industries and markets.
Novelis is the world's largest aluminum recycler with a commitment to reach 80% recycled content in Novelis Aluminum as well as zero waste-to-landfill in operations by 2020. An increase from the current 33% recycled content to 80% will remove 10 million metric tons of greenhouse gas (GHG) emissions annually from the aluminum value chain.
John Gardner @ the podium
In primary aluminum production, aluminum is refined from the raw material bauxite - for every ton of aluminum refined from bauxite, two tons of red mud waste are produced. As recycling reduces the use of primary aluminum, Novelis' use of scrap instead of primary prevented 2.5 million metric tons of red mud waste from being generated in the past year. When the 80% recycled content is achieved, Novelis Aluminum will prevent a stupendous amount of red mud waste and GHG emissions production along with significant other by-product impacts.
A catalyst for sustainable innovation, Novelis worked closely with British car maker Landrover on introducing the 100% Novelis Aluminum 2014 Range Rover. With a 700 pounds weight loss, the aluminum Range Rover boasts a 9% miles per gallon improvement and a one second cut in the 0 to 60 miles per hour acceleration improvement. Impressive!
The introduction of Novelis evercan™ was a world changing leap forward in promoting closed-loop production. Redefining industry standards and quickly closing the loop to make what is already 100% recyclable, made of 100% recycled content, the evercan™ sheet is certified by SCS (Scientific Certification Services), an independent leader in environmental auditing, and is made of a minimum 90% recycled aluminium. Evercan™ is commercially available in Asia, Europe, North America and South America.
Using his charming British wit, John closed his presentation with a challenge to Sierra Nevada to use evercan™ in their beer distribution by handing Cheri a can!
Sustainability Through Disruptive Innovation - the Novelis 2013 Sustainability Report - reviews the progress and challenges at each life cycle of business sourcing, manufacturing, customer use and end-of-life with customers. Comprehensive and well-organized, the report is an easy-to-follow synopsis of Novelis' sustainability commitment at the core of their corporate values. Recently the report won Ragan's PR Daily Best Report Award, with the following accolades:
Sustainability is the beating heart of this corporation's very identity ... Novelis' Sustainability Report 2013 is the winner of the Best Report category in PR Daily's 2013 Corporate Social Responsibility Awards because this annual report is a model of clear writing. It contains a minimum of corporate-speak and jargon. Instantly intelligible graphics and the literate, candid formulations of the company's goals - and the obstacles still in the way of those goals - make it a pleasure to read.Beyond the tangible benefits of zero waste practices, the Zero Waste Branding & Social Marketing Panel addressed the value of incorporating sustainability into a company's core messaging. Ei Supporter and zero waste pioneer, Patrick Cucarro - Affairs to Remember (ATR) Managing Director - gave an excellent presentation on how impressive internal practices segue into powerful external messaging. Keeping with an ATR core value "We're Serious About Fun," Patrick used a clever spaghetti analogy intertwined within his presentation.
According to Patrick, it is important to create a consistent internal script of the company's sustainability practices that may be incorporated into proposals, speaking engagements and other external communications. A simple tagline at the bottom of e-mail signatures is an easy, "free" way to share the company's zero waste story. "Atlanta's first Zero Waste Zones Caterer" is part of an ATR e-mail signature and receives thousands of daily impressions.
photo courtesy of ATR
Patrick emphasized "telling your story" in a manner that creates a clear visual image for the audience. ATR recently announced their 300 tons of material diverted from the landfill milestone, the equivalent of 550 stacks of empty soda cans as high as the Empire State Building. ATR is launching the Green Files blog where “Not everything about Green is Black and White” is scripted in a seriously fun style!
In the Zero Waste: Georgia Grown Panel moderated by Ei program administrator Melissa Selem, Jeff Clark - National Restaurant Association ConServe program director - continues the evolution theme with his presentation on the NEW Zero Waste Zones, Atlanta's Business-Savvy Conservation Program. In 2012 the NRA purchased the ZWZ and evolved the program to expand beyond material management to a broad scope of sustainability practices. The NRA article, Sustainability, zero waste top agenda at business council conference, is a great session recap supported by industry leader quotes.
As promoted pre-conference in the ZWA Blog article, National in Focus, Local in Flavor, the 2014 USZWBC Conference Program was well balanced between national | local presentations, with sessions geared toward zero waste veterans and those embarking on the journey. Topics included a wide range of pertinent topics. The full agenda incorporates ample social time within breaks and a reception at the conclusion of the first-day program.
Conference PPT presentations are available to view on the USZWBC 2014 Conference program page by clicking on the specific session title.
The ZWA Blog, Atlanta Shines as Zero Waste Conference Host City, documents Ei’s role in the conference and highlights the many Ei Partners, Advisers and Strategic Allies that served as moderators | presenters, conference sponsors and promotional partners. For a conference pictorial recap, visit the Ei FB album, 2014 USZWBC Conference in Atlanta.
The zero waste evolution is staged to continue with the 2015 USZWBC Conference hosted by the City of Los Angeles, a 2014 conference sponsor. Once the host hotel is established the dates will be announced. Ei is excited to partner with the USZWBC on the exciting journey within the Zero Waste Evolution!
Ei Joins EPA Food Recovery Challenge
In 2011 the U.S. Environmental Protection Agency (EPA) introduced the Food Recovery Challenge (FRC) as a response to the incredible volume of food waste and wasted food destined for landfills. For EPA Region IV, the FRC launched within the hospitality sector in early 2014. The ZWA Blog article, EPA Food Recovery Challenge: Region IV launches FRC in hospitality sector, gives program details and an introduction to the food waste dilemma.
With Atlanta's rich history in food waste reduction, donation and recycling via the Zero Waste Zones 2009 launch and the numerous food donation programs, the EPA Region IV FRC launch within the hospitality sector is synergistic with well-established systems. Modeled after the EPA's Food Recovery Hierarchy, the FRC is a voluntary program. Participants pledge to provide a food waste baseline along with annual goals to prevent food waste, donate wasted food and | or recycle food scraps in a state-permitted non-landfill destination.
In addition, the FRC serves as a food waste tracking tool with report compilation modules. Information entered into the EPA system is proprietary in nature; the EPA only shares metrics in the aggregate.
For Atlanta's heroes, the FRC is a recognition program for a job well done as well as an opportunity to share their experiences with fellow operators. The ZWA Blog articles, Atlanta's Focus on Food Waste Reduction and Food Waste, the business perspective, highlights Atlanta's food waste heroes and successful programs.
With strong connections to foodservice industry leaders, Elemental Impact joined the FRC as an Endorser, committing to recruit Program Participants as well as additional Endorsers.
Paula Owens with Ted's Montana
Grill & Kim Charick
Over the pursuing weeks, Ei founder Holly Elmore and EPA environmental scientist Kim Charick embarked on a meeting | call marathon recruiting FRC Program Participants and Endorsers. It was fun reconnecting with the early zero waste pioneers. Eager to join, the pioneers receive recognition for their impressive food waste practices and serve as role models for those new to donation and food waste collection programs. The Ei FB album, EPA Food Recovery Challenge, is a pictorial recap of the meetings.
During a 2014 U.S. Zero Waste Business Council Conference plenary session, EPA Chief, RCRA Programs & Materials Jon Johnston gave an FRC overview along with accolades to the impressive program recruitment in less than three months.
Jon Johnston @ podium
presenting on the FRC
Kudos to the following FRC Participants who said YES to joining the important program and taking a powerful stand on reducing food waste | donating waste food | recycling food scraps:
In addition, the following organizations pledged their FRC support as Endorsers:
- Affairs to Remember
- Fifth Group Restaurants - Alma Cocina , Ecco , El Taco, La Tavola , Lure, South City Kitchen Midtown, South City Kitchen Vinings, and Bold AmericanEvents
- Georgia Dome
- Georgia World Congress Center
- HMSHost Charlotte Douglas International Airport
- HMSHost Concord Mills
- HMSHost Tampa International Airport
- Le Cordon Bleu Culinary Institute - Atlanta
- Ted's Montana Grill - 13 Atlanta locations
Charlotte Focuses on Food Waste with EPA Grant Support
During Earth Week 2014 Charlotte received a boost to their strong food waste reduction focus when a U.S. Environmental Protection Agency (EPA) Region IV Grant Team visited the grand city for three action-packed days. With a plethora of back-to-back meetings and tours scheduled, the team recruited participants for the EPA Grant program.
In late 2013 the EPA Region IV issued a "Scaling Up Composting in Charlotte, NC" Grant to the Sustainable Packaging Coalition (SPC), University of North Carolina Charlotte, IDEAS Center, Earth Farms Organics and Elemental Impact are sub-grantees under the SPC umbrella. In addition, the NC Division of Environmental Assistance, Mecklenburg County and Waste Reduction (a private company that works closely with the Mecklenburg County food waste group) are active team members.
Kim Charick & Anne Bedarf
on a Charlotte tree-line sidewalk
For an overview of the EPA Grant goal, objectives and tasks, visit the ZWA Blog article, Scaling Up Composting in Charlotte, NC. The EPA Grant includes a program to assist Charlotte foodservice operators starting food waste collection for compost programs via start-up cost funding along with training and support.
Ei founder Holly Elmore, SPC project manager Anne Bedarf and EPA environmental scientist Kim Charick converged on Charlotte to join the local Grant Team members for the tours and meetings series. Thanks to Meckenburg County Government (MCG) environmental manager Laurette Hall, the first day was filled with tours of county facilities to experience the material and food waste recycling practices in-place.
First on the agenda was a tour of the Metrolina Recycling Center operated by Re-Community Recycling. Consistent with Re-Community's educational commitment, the MRF - materials recovery facility - reception area is filled with empowering recycling displays geared towards children. In addition, the MRF has an auditorium for more formal community programs.
The Grant Team Ladies
The MRF tour was fun and impressive! Whenever touring MRFs, especially well-run ones, it is a strong reminder that contaminants are trash, whether put in a recycling or garbage bin. Within Ei's Recycling Integrity - maintaining maximum material value with minimal energy expended - contamination is defined as an expensive trip to the landfill.
After the MRF tour, the team visited The Metro School, where cognitively disabled students ranging in age from 3 to 22 receive high quality instruction in academics based on grade appropriate NC EXTEND Content Standards. The Metro School served as Mecklenburg County's recycling and food waste pilot school with stellar success.
The key ingredients for success in-place at The Metro School are: 1> staff support & buy-in, 2> captivated audience and 3> a simple system with clear signage. MCG senior environmental specialist Jan Burlee found practical collection buckets with mesh lined inserts at a local home improvement store. As many students are individually fed in classrooms, the compostable bag company provides small aerated totes for use by the staff at meal time. Grant Team member Earth Farms collects the clean food waste for composting at their state-permitted facility.
Jan Burlee shows Anne & Kim
the simple, effective collection system
Students learn to plant and grow their own food at the school's greenhouse and garden. Complete with a compost pile for woody waste and garden scraps, the students experience first-hand nature's perfect mechanism for converting waste into nutrition for the soil and plants.
The delicious lunch at Tupelo Honey Cafe, New South Flavors | Scratch-Made Fun, was the perfect opportunity to regroup and prepare for the afternoon meeting with the MCG jail. An added benefit is Tupleo Honey Cafe food waste is collected by Earth Farms for compost.
At the meeting, Captain Michael Greer and Sargent John Maness educated the Grant Team on the jail foodservice operations and expressed strong interest in joining the grant composting program. First, the Grant Team must satisfy the odor and rodent concerns. With many food waste composting systems in-place throughout Charlotte, the team will arrange a site visit for the jail staff to alleviate current concerns.
The Metro School Greenhouse
Lani Wenman, Keter Environmental Services regional operations manager, joined the team for dinner at Rooster's Wood-Fired Kitchen and Wine Bar. Dinner served as a lovely introduction to Lani, who attended the second day meetings and tours. With the final trip meeting at Carolina Place, a Keter waste & recycling managed mall in Mecklenburg County, the second day tours were an excellent opportunity to educate Lani on the EPA Grant. Ei Partner Keter is a full-service environmental management company specializing in the commercial waste and recycling industry.For the second day initial tour, Concord Mills (CM) - the Sustainable Food Court Initiative Shopping Center Pilot - was a great place to witness success through collaborative effort. CM general manager Ray Soporowski welcomed the Grant Team along with Lani and gave an overview of SFCI Pilot history and success.
Ei Partner HMSHost, CM food court concessionaire, is committed to back-of-the-house food waste collection for compost along with donating wasted food donation. HMSHost food & beverage manager Drew Drayton educated the team on the food waste collection practices in-place. Impressive, the food waste bin was contaminant and unpleasant odor-free!
The SFCI food court bin provided
by Ei Partner CleanRiver
In addition, CM was a pioneer in developing a plastic film recycling program for malls; the group was treated to a tour of systems in-place. The ZWA Blog article, ACTION: Theme for SFCI Shopping Mall Pilot, gives an overview of the program development and launch.
CM success is grounded in strong collaborative effort with mall management, HMSHost general manager Brian Shetron and his staff, and the third party contractors, many Ei Partners, working in unison towards common goals. The ZWA Blog article, Concord Mills: The Power of "WE" in ACTION, chronicles the foundation building that propelled the programs into action.
During the mall tour, Ray committed to explore a front-of-the-house food waste collection pilot in the mall food court. The goal is to schedule a summer Charlotte visit to discuss logistics and create an implementation plan for early 2015, after the holiday shopping frenzy.
Indicative of their pioneer spirit, the CM team hosted the 2013 Charlotte Ei Partner Tours for two days filled with presentations | tours infiltrated with education, camaraderie and fun! Ray and Brian chronicled their pioneering journey to solid, effective food waste collection for compost, wasted food donation and plastic film recycling programs.
Ray with his Orwak baler,
the workhorse of the plastic film
Ray and Brian are happy to share their experiences with potential Grant Program Participants to relieve their rodent, odor and other concerns. New participants often request validation from those experienced with food waste collection practices.
The IMPACT Blog article, Charlotte Ei Partner Tours, is an overview of meetings | presentations while the ZWA Blog article, Bring the Possible Out of Impossible, chronicles the tours. Ei's strong MCB relationship was evident at the Ei Partner Tours, one of the reasons Ei is a grant sub-grantee.
Following the CM tour, the Grant Team along with Lani traveled to Dallas, NC to tour Earth Farms' composting facility. A tradition, Jim Lanier of Earth Farms treated the group to lunch at the North Star Seafood Restaurant prior to the tour. Lunch was a perfect venue for Jim to educate on his background, business model and genuine commitment to compost's vital role in soil rejuvenation.
Earth Farms is a well-run composting facility that survived a 500 year flood last July when most of the expensive farm equipment and operations were destroyed. Resilient as soil, Earth Farms shows no evidence of the devastation less than 9 months ago. It takes tremendous tenacity, commitment and faith to retain focus and rebuild operations, rather than drown in defeat. The metro Charlotte area is fortunate Jim Lanier calls this fine area home.
food waste @ Earth Farms
awaiting its mix with a carbon source
The final dinner was reminiscent of the Charlotte Ei Partner Tours. Ei Supporter Betsy Dyer with Grease Lock Filters joined the Grant Team for a lovely dinner at AZN Asian Cuisine, the Ei Partner Tours finale dinner location. In addition, Sandra Clinton with UNC Charlotte met the group for dinner. The ladies-only dinner was fun and filled with potential for future work.
Breakfast with Sustain Charlotte executive director Shannon Binns was an excellent start to the third and final Charlotte Grant Team visit. It was an enthusiastic meeting culminating with Sustain Charlotte joining the Grant Team. Well-connected, Shannon intends to share his vast connections along with promoting Grant Program participants and successes.
After the breakfast meeting, MCG senior environmental specialist Nick Crawford joined the group for the SouthPark Mall tour hosted by Ron Rentschler, mall director of operations. After an overview of the Ei | SouthPark long-time relationship and prior tours, Ron showed the group the plastic film recycling program implemented last year in association with the American Chemistry Council. It was interesting to understand how two different malls developed plastic film recycling systems to complement their facility and operations.
Shannon Binns with Kim & Anne
Next was a back and front-of-the-house food court tour where Ron was excited to learn about the EPA Grant Program and support. Once SouthPark formally joins the Grant Program, the game plan is to begin with back-of-the-house food waste collection followed by the front-of-the-house.
After the SouthPark tours, the Grant Team met with the HMSHost Charlotte-Douglas International Airport folks about the EPA Food Recovery Challenge. Since the airport has an on-site in-vessel composting system, the Grant Program was not applicable. With their impressive food waste reduction and wasted food donation systems, HMSHost Charlotte Airport food and beverage manager Matt Wissman began the FRC application process during the meeting. The ZWA Blog article, EPA Food Recovery Challenge: Region IV launches FRC in hospitality sector, recaps the FRC.
Carolina Place was the final meeting in the three-day Charlotte visit. Lani facilitated a meeting with mall general manager Susan Barwick and operations manager Randy Davis. After introductions and the grant overview, the consensus was to move ahead with joining the EPA Grant Program. With minimal to no risk for the participant, the grant provides incentives and support to inaugurate food waste collection practices as standard operating practices.
Kim learning how the food donation
Success was the theme for the EPA Grant Team Charlotte Visit! Each EPA Grant Program invitation extended was received with enthusiasm, either by acceptance or a request for more information on food waste collection practices. Pioneers like Ray Soporowski and Brian Shetron at Concord Mills, who are willing to open their back-of-the-house doors and share their experiences, are critical to program success.
The Ei FB album, April 2014 EPA Grant Team Charlotte Visit, chronicles the powerful three days of tours and meetings. It was amazing to witness Charlotte's strong food waste reduction foundation along with the enthusiasm to catapult their composting status to new dimensions.
With the full spectrum of support from local, state and federal government, higher education, non-profits and private enterprise for food waste composting, Charlotte is a city staged for success!
Beyond Easy Wins ...
The Spring 2014 Sustainable Packaging Coalition Conference in Seattle explored future directions in zero waste initiatives, available recycling options along with the integral role packaging plays in successful recovery systems. With Seattle's leadership role in progressive programs, the host city set the stage for exploration beyond the accomplished "easy wins."
Sunny Seattle pre-conferenceWith pre-conference tours along with two full days of plenary presentations and break out sessions, the SPC Conference was a powerful experience for national and global packaging industry leaders. The Spring Conference was open to members as well as non-members.
Pre-Conference Tours included Microsoft Smart Buildings and Microsoft Store, Microsoft Envisioning Center and Microsoft Store, University of Washington Compostable Packaging Expo and Tour of Cedar Grove's Everett Composting Facility, Behind the scenes at Safeco Field, home stadium of the Seattle Mariners, and the Waste Management Material Recovery Facility Tour and Presentation. Elemental Impact founder Holly Elmore joined the Safeco Field tour.In his Safeco Field presentation, Joe Myhra - Seattle Mariners vice-president of operations - explained the internal commitment necessary to create a successful recycling program. Beyond top management buy-in, Joe and his team spent long hours post-game to ensure the various departments' material disposition followed program guidelines.Teamwork was necessary among the various stadium contractors. Mariner's concessionaire Centerplate played a vital role with the conversion to compostable food and beverage packaging for game day purchases. Aramark, Safeco Field custodial contractor, oversees the stadium recycling center with a keen sense of ownership.As the Seattle Mariners Zero Waste Sponsor, Ei Partner BASF worked closely with Centerplate on the conversion to compostable packaging. In addition, BASF | Mariners created the Sustainable Saturdays program complete with mascots and the BASF Trivia Challenge. Geared towards fan engagement and education, Sustainable Saturdays are a fun way for the Mariners to give back to the community. To learn more about the BASF | Seattle Mariners partnership, watch the four-minute Sustainable Saturdays video.With the "easy wins" incorporated into standard operating practices, the Mariners are staged to address more challenging zero waste obstacles. Pre-packaged food items in flexible film destined for the landfill are a frontier with available compostable options. In fact, a compostable peanut bag was introduced in the 2012 season.The pre-conference activities included a new member reception sponsored by Dow Chemical followed by an opening reception presented by REI. As a close-knit industry, the receptions were excellent venues for long-time industry friends to reunite and catch-up prior to the formal program.
A well-rounded sustainability conference, each day began with an optional 6:00 a.m. one-hour yoga class before the SPC Steering Committee meetings.
After opening remarks by GreenBlue executive director & SPC director Nina Goodrich, GreenBiz Group chairman & executive editor, Joel Makower presented on The State of Corporate Sustainability as the plenary keynote speaker. Following his presentation, Joel moderated a Seattle-based dual panel on Top Down | Bottom Up Sustainability that finished with a combined panel on Integrated Sustainability. REI, Starbucks, and Microsoft associates provided valuable insights on the teamwork necessary for sustainability success.
Steve Davids with NatureWorks
during Q&A sessionThe morning sessions ended with a series of engaging "flash presentations" on a variety of related topics. Sego Jackson, Snohomish County, WA project specialist, presented on Garbage Burritos to Mariachi Bands: How Are We Going to Get More Packaging Recycled. Literally entertaining, Sego shared successful innovative efforts at the local level where teamwork was a key component. Brett Butler, U.S. Forest Service & University of Massachusetts Family Forest Research Center co-director, gave the conference's most enthusiastic presentation on Family Forestry in the U.S.
After lunch and breakout sessions, the first day ended with a Discussion Cafe on Solving Those Big, Hairy Sustainability Challenges led by Kim Frankovich, Wm. Wrigley Company global sustainability director. The discussion points serve as the foundation for the SPC Fall Conference presentation topics. Note Kim was an Ei Partner during her days as Solo Cup Company vice-president law | sustainability.
The Seattle Pub Crawl in actionThe Seattle Pub Crawl, orchestrated by Dick Lilly of Seattle Utilities, was a fantastic ending to the first day of superb presentations. For those not enjoying the eclectic local pubs, Dinner & Dialogue was offered for small group discussions on packaging issues.For the second and final conference day, the program consisted mainly of plenary "flash presentations" followed by a panel discussion along with break out sessions. Ei Advisory Council member Lynn Dyer, Foodservice Packaging Institute president, presented on the Innovations in Recovery breakout session panel moderated by SPC program manager Anne Bedarf. The presentation was timely with the FPI Foodservice Packaging Recovery Toolkit release earlier this month. Within the Toolkit's Earth Farms Organics Case Study, the Sustainable Food Court Initiative - Concord Mills is an example of a food waste collection for composting program in-place.Ei was well represented with Ei Partners NatureWorks, BASF and The Seydel Companies associates attending the conference. Jay Bassett with the EPA Region IV gave a "flash presentation." Ei works closely with Jay & his team on the EPA SPC Grant in Charlotte and the EPA Food Recovery Challenge. The ZWA Blog article, Scaling Up Composting in Charlotte, NC, gives a grant overview including Ei's sub-grantee role. Jay Bassett & Anne BedarfThe Ei FB album, Spring 2014 SPC Conference, is a conference pictorial recap. Refer to the SPC Conference Schedule page for the complete program including topics, descriptions and speakers.Two themes emerged throughout the conference presentations: 1> teamwork, within an organization and throughout the value chain, is critical for sustainability success and 2> it is time to move beyond the easy wins into a frontier of possibilities within the packaging industry. The Sustainable Packaging Coalition is the perfect organization to navigate the frontier!
Plastic Film Recycling Template Video Published
Elemental Impact produced our first video!
With Elemental Impact Partners in Atlanta for the Annual Ei Partner Meeting, the Metro-Wide Plastic Film Recycling Template team met at FreshPoint's Atlanta distribution center the following morning for interviews and filming. Ei Chair Scott Seydel filmed | edited the video while Ei founder Holly Elmore served as the producer.
The video is key to documenting the Metro-Wide Plastic Film Recycling Template development where Atlanta serves as the pilot city. For the first video, initial action steps at FreshPoint are the focus. Here is the video:
Elemental Impact Plastic Film Recycling Pilot at FreshPoint Atlanta
In simple terms, the City-Wide Template game plan is to recruit 10 - 12 industry pioneers who generate a moderate amount of plastic film in their operations. Using a small baler, the pioneers collect and bale plastic film on-site for periodic collection. A local hauler delivers the small bales to a warehouse. The small bales are re-baled into standard size larger bales and stored in an empty tractor trailer. Once full, the plastic film is sold by the tractor trailer load as raw material to a plastic product manufacturer.
The ZWA Blog post, If it was easy, it would already be done, announces the city-wide template and lists the inherent challenges within the groundbreaking program.
Pilot pioneers are critical team members. Working closely with the Ei Partners, the pioneers develop the internal systems necessary to collect the plastic film produced at their facility. Creative solutions to the operational and other challenges are integral to template development. Top management buy-in as well as employee engagement are required ingredients for success.
FreshPoint of Atlanta is the template founding pioneer. Owned by Sysco, FreshPoint is the nation's largest produce distributor with a strong sustainability commitment. As an early Zero Waste Zones Participant, FreshPoint has strong recovery practices in-place and is eager to forge new recycling frontiers.
Unveiling the trial Orwak
baler @ FreshPoint
In the ZWA Blog article, Plastic Film Recycling: A New Frontier, Ei's plastic film recycling foundation and history is chronicled along with template development action-to-date. The Ei FB album, Plastic Film Recycling: building a metro-wide network, published as a comprehensive pictorial recap of the action-to- date in the Metro-Wide Plastic Film Recycling Template Pilot. The album is structured so it accumulate the pictorial story as the template is built.
Along with FreshPoint, the video features the following team members:
- M-PASS Environmental - a recycling and materials management consulting company; will orchestrate mini-bale collection, re-baling operations and material sales.
- Orwak - manufacturer of small balers; provided a complimentary baler for 90+ days at the pilot launch.
- Hilex Poly - a global leader in plastic bag manufacturing; contracts with M-Pass to purchase the baled plastic film by the tractor trailer load at a consistent price.
- U.S. Zero Waste Business Council - a national non-profit committed to educate, inform and document the performance of Zero Waste Businesses using scientific methods to help businesses and communities become more healthy and sustainable. Upon completion, the USZWBC will share the template within their network and encourage national duplication.
The Team checking out the
Ga Dome | GWCC plastic filmThe template is destined to expand into other materials - paper, PET (polyethylene terephthalate), aluminum - during the development stage. The Georgia Dome is exploring the feasibility of an on-site MRF - materials recovery facility- where materials generated during events are baled for collection within the template infrastructure.For an overview of 2013 Atlanta Falcons game-day recycling practices tours, see the ZWA Blog articles, Winning Recycling Seasons Require Team Work and Refining Recycling Practices at the Georgia Dome. Note the Georgia Dome serves as the Sustainable Food Court Initiative Event Venue Pilot.Documentation of action taken, accomplishments, lessons learned, challenges resolved along with business | economic impact for participants and the community is critical to successful template development. Ei is excited to add video production to our documentation repertoire!