Originally Aired on November 11, 1:00pm-2:00pm
Crane Creek Vineyards sits high in the Blue Ridge Mountains of North Georgia in the shadow of Brasstown Bald, Georgia’s highest peak. The unique microclimate–a combination of warm, dry summer days, cool mountain nights and well-drained mineral soils–allows Crane Creek to cultivate and harvest grapes suitable for complex wines with fresh, assertive aromas and concentrated flavors. Crane Creek is a family run business in the truest sense of the word. Eric Seifarth, a native of Atlanta, spent much of his early life traveling the world- first with his family, and then as a U.S. Army officer. A significant portion of his military career was spent in Northern Italy where he developed his appreciation and style for wine growing.
President Tom Carroll is the 4th generation Carroll to helm Sunset Farm Foods. Sunset Farm Foods began in 1918 when W.W. Carroll starting selling beef to a grocery in Valdosta, Ga. Presently, they serve the retail and food-service sectors in the southeast US with a variety of sausage and ham products. They also produce under private label arrangements and make products for further processing such as sliced sausage pieces. Their pride in the quality of products is reflected in the fan mail received over the years. The plant, which employs 82, is located on the same 11 acres of land purchased in 1932.
White Oak Pastures is a multigenerational family farm that cooperates with nature to produce healthy, safe, nutritious and delicious artisan products. Care is given to ensure that all production practices are economically practical, ecologically sustainable, and that animals are always humanely treated. White Oak Pastures never falters in their determination to conduct business in an honorable manner for the sake of the animals, the land and the people who eat the products. Will Harris, President, is a fourth generation cattleman who tends the same land that his great-grandfather settled in 1866. Born and raised at White Oak Pastures, Will left home to attend the University of Georgia’s School of Agriculture, where he was trained in the industrial farming methods that had taken hold after World War II. Will made the decision to return to the farming methods his great-grandfather had used 130 years before.
Precise and consistent language is critical for effective communications. A significant challenge within the green and seeking to be green community is creating a compelling message that differentiates products, services and practices from the competition.
In developing a message for external audiences, internal stakeholders are often forgotten. Whether your workforce is ten or tens of thousands, experiences and attitudes are being shared with formal and informal networks. With the right words, these individuals have the tools to become authentic champions on green issues. A recent study of workplace values found that American workers seek employment (63 percent) and value (71 percent) a commitment to the environment. Harris Interactive National Quorum conducted the survey on behalf of Interface, Inc.
December 16, 1:00pm-2:00pm – Register Now!
A panel of green businesses will discuss opportunities and trends in this new and exciting sector. The panelists will be Alexandra Holowaty with Dolphin Blue, Cecie Herrington with Rainwater Pillow and Antoinette Nue, The Green Living Goddess.
Cecie Herrington is the co-founder of Rainwater Collection Solutions, Inc, the manufacturer of The Original Rainwater Pillow. The company was launched in 2008 in response to the drought and outdoor watering ban. They also own a landscaping company ( 19 yrs ) that specializes in perennial garden design and installation. Cecie is an Accredited Professional with The American Rainwater Catchment Systems Association. She is also a C.P.A and MBA.
Alexandra Holowaty joined Dolphin Blue Inc., an online provider of green office supplies in 2010 and is currently the Marketing Manager. Holowaty attended the University of Missouri Columbia where she received a bachelor’s degree in English with an emphasis in Sociology. She also holds a master’s degree in Advertising and Marketing Communications from Webster University St. Louis.
Author, speaker and green living expert Antoinette Nue is The Green Living Goddess. She’s a former certified green builder, home energy rater and building superintendent. She spent 18 months in Central Eastern Europe promoting green building products and sustainable development before turning her attention to presenting green living workshops and educational videos with an eye toward having her own TV show.
I understand that I have picked a word that I am not quite sure how to pronounce but be patient me. Let me start by saying the major reason I am writing this at this moment is because one of my thought provokers is Scott, The Name Tag Guy. He has issued a challenge for followers to write an article about being “-able”. If you haven’t gotten a chance to know him, check out his website. I saw him speak at a tradeshow recently and I confess I have become a groupie. However, what’s by far more important here is the challenge of writing about being “able”.